Pirelli’s new mobile training vehicle started in Mersin its journey across more than two hundred points of sales in twenty-one cities in Turkey. Its mission is training, with a focus on tyre safety and fuel consumption issues, but also seasonal tyre usage, tyre pressure and tread depth.
In addition to the dealers, Pirelli vehicle will deliver training sessions to some multibrand points of sales, focusing on the features of Pirelli’s products and after sales services such as ‘Yola Devam’ and tyre life.
Pirelli Turkey Commercial Director Askin Beduk remarks that: “Tyre awareness in Turkey is increasing day by day but it hasn’t reached so far the level that is needed. Tyre pressure, tread depth and right tyre choice are vitally important for safety and have an important impact on the environment and fuel economy. Nowadays it became really important that points of sales offer good quality service to the customers and deliver the right information on tyres. To increase awareness both points of sales and tyre suppliers have important responsibility. By being aware of this responsibility, as Pirelli we continue to work in order to offer best service and information to our customers.”