Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

  • Share to Facebook
  • Share to Twitter

The Safe&Go summer safety campaign begins

Safe_Go_detailIn collaboration with ‘Autostrade per l’Italia’ and Telepass, Pirelli presented in Rome yesterday (16 June) the summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli.

At the launch of the initiative were the Minister, the chairman of the Pirelli Group, Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, managing director and president respectively of Autostrade per l’Italia’.

The prevention campaign is aimed at all motorists and has as its objective making the Italians’ holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost.

The check will conclude with the issue of a certificate of control, which will give the state of ‘health’ of the tyres and include the provision of informative material on tyres’ correct maintenance. In addition, each motorist will receive a tread depth gauge, an instrument with which to check the depth of a tyre’s remaining tread, which the law says may not be less than 1.6 mm.

The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010.

The safety incentive, which continues until 31 May 2011, includes a €100 reduction on a subsequent purchase of a set of new tyres and a bonus of up to €70 in motorway toll charges for those who possess a Telepass Premium.

The Safe&Go campaign will involve about 1,400 tyre dealers in Pirelli workshops, who will play a central part in informing motorists of the fundamental role of tyres and the importance of correct maintenance and prevention.

Categories: Group Sustainability

  • Share to Facebook
  • Share to Twitter

Road safety: a European priority

In the photograph, from the left: Antonio Tajani, vice-president of the European Commission, Michèle Merli, French inter-ministerial delegate for road safety, and Francesco Gori, managing director of Pirelli Tyre, director general of Tyre and Parts and president of the ETRMA.Francesco Gori, managing director of Pirelli Tyre and director general of Tyre and Parts, spoke as president of the ETRMA (European Tyre and Rubber Manufacturers’ Association) at the international conference on road safety, which took place on Wednesday 2 December at the European Commission in Brussels.


Inaugurated by vice-president Antonio Tajani, the European Transport Commissioner, the conference presented the guidelines of its new action plan for road safety for the period 2011-2020 and sought the commitment of everyone – institutions, experts, companies, citizens – in pursuit of the objective of a reduction in the number of victims of road accidents.

Francesco Gori, special testimonial at the session on the safety of vehicles and the infrastructure, presented the priorities of the ETRMA, placing an accent on the fundamental role of the tyre, the only point of contact between the vehicle and the road. Checking tyre pressures, the use of winter tyres and of homologated tyres were among the crucial components for travelling in safety.

To know more: safety/

  • Share to Facebook
  • Share to Twitter

The Pirelli Campus for health and safety at work has become one year old in Yanzhou

Press Pirelli-CampusFrom 2008 to today, the school has allocated around 100 hours of training in five factories in the world ‘HSE Campus’, the Pirelli’s Group’s specialist health and safety training at work initiative, has become one year old after that first meeting in November 2008 at Izmit, Turkey, on the subject of ergonomics. The school of health and safety at work has enriched itself with new contents, which now include the analysis of risks, management and improvement of safety methods as well as the evaluation and management of the aspects of ergonomics, through the correct conduct of everyone in the company.

The main inspirer of ‘HSE Campus’ is that of evaluating specialist knowledge present in the company, making it available to whoever can obtain benefit from it for professional reasons, and in doing so grow the culture of health and safety at work within the Pirelli Group.

‘HSE Campus’ is an itinerate school: after the first lessons in Turkey, the initiative went to Carlisle (UK), Settimo Torinese, Bollate (Italy) and lastly Yanzhou (China) with satisfactory results.

Now under development are new courses on the evaluation of chemical risk, the best investigation techniques of the cause of accidents and systems for the improvement of safety in maintenance operations.