Sustainability Channel

PBS: great success in Cairo – the good wishes of the Egyptian Minister of the ICT

The 14th Cairo ICT, the principal fair event of the Middle East and North Africa on telecommunications and information technology, concluded on 10 February.

Pirelli Broadband Solutions took part with a high profile presence and visibility, an essential ‘visiting card’ with which to present its broad band connectivity solutions for home and office to a promising market in expansion, like North Africa.

The PBS stand was also honoured by the visit of Minister Tarek Kamel, Egyptian Minister of Communications and Information Technology, who wished that dynamic players like Pirelli Broadband Solutions would actively participate in the great opportunities of development of infrastructure and telecommunications services that Egypt offers.

Among the products presented, there was considerable interest in the USB key, which gives access to the Internet while mobile, and the set top box, which unites the capacity of a decoder (satellite, digital terrestrial, IPTV and Internet TV) to that of home multi media centres for management of personal contents by contained personnel due to the software platform Pirelli Epicentro™

Spain: new logistics hub inaugurated

Barcelona, February 2010: Pirelli Neumáticos España, S.A. can from today count on a new Logistics Hub at the Manresa factory (Spain) suited to the conduct of this new activity.

The hub, which began to be functional on 4 January, covers a total of 27,000 square metres and includes a new warehouse of 2,800 square metres and 19 loading and unloading bays. The site, run by 80 people, offers its services to all Pirelli’s clients in Spain and Portugal for all the divisions: car, truck and motorcycle and is capable of moving 250 tons of product per day.

To develop the new skills and manage the new responsibility, in December 2009 employees of the logistics, commercial, marketing and risk prevention departments held specific training courses for the hub’s personnel, over 80 people all of whom come from the old factory at Manresa.

In this way, after about 20 days all such personnel had taken part in lecture sessions on subjects such as: logistical distribution, managing competition tyres, risk prevention and safety, marketing and the range of products in order to improve their knowledge and abilities necessary to carry out their new tasks.

Through this new hub, Pirelli wishes to facilitate and optimise the logistical procedures of the company, improving in that way the service offered to clients in terms of rapidity and flexibility of operations and to always guarantee the availability of products of all ranges.

Said Adolfo Borgoñó, logistics manager, PINSA, “The new Manresa hub is a fundamental element in the logistics strategy of Pirelli at a world and European level, and will complete the existing network that exists in Egypt, China and Brazil. The new logistical hub is converting itself into a true logistical-distributive competence centre, where it will be possible to consolidate its know-how through the tests and development of logistical solutions which will be best suited to the tyre market”.

IN THE FRONT LINE FOR EQUAL OPPORTUNITY

Yesterday, institutions and companies met at the headquarters of Assolombarda, Milan, in support of equal opportunity. Diana Bracco, President of the Sodalitas Foundation, presented the ‘Document for equal opportunity and equality at work’, a declaration of intent for the diffusion of a business and political culture of human resources free of discrimination and prejudice and capable of enhancing talent in all its diversity.

Promoted by the Sodalitas Foundation, AIAF (Associazione Italiana Imprese Familiari), AIDDA (Associazione Imprenditrici Donne Dirigenti d’Azienda), Impronta Etica, UCID (Unione Cristiana Imprenditori Dirigenti), the Ufficio Nazionale Consigliera di Parità with the support of the Ministry of Work, Health and Social Policies and the Ministry for Equal Opportunity, the Document provides a picture of reference evaluation to guide companies adherent to its application, containing non-detailed regulations but few programmatic commitments based on the principals and key elements of effective programmes of change, tested with success by committed companies that have been associated with the subject for some time.

Sixteen Italian companies voluntarily signed the document on the conclusion of a convention that took place, among the speakers at which were Maurizio Sacconi, Minister of Work, Health and Social Policies and Simonetta Matone, Head of the Cabinet at the Ministry for Equal Opportunity. Among the companies were Abb, Bpm, Bracco, IBM, Nestlé, l’Oréal Italia and Unipol. After having illustrated the commitment of the Group in drafting the Document and the diffusion of a culture of equal opportunity, Antonio Calabrò, director of Institutional and Cultural Affairs and a member of the Presidential Committee of Assolombarda for culture and social responsibility in business, signed the Document for Pirelli, a commitment for the diffusion of policies and resources free of discrimination and prejudice, also contributing in that way to the competitiveness and success of  the company.

To learn more go to pirelli.com