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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI ROMANIA: RECYCLING, ENVIRONMENT AND SUSTAINABILITY

The municipality of Slatina, where Pirelli’s facility in Romania is located,  will take part in the third edition of “Fii Orasul Reciclarii 2015”, the competition that awards the title of “city of recycling” in Romania, to be decided in June.

The municipality that collects the largest amount of waste will be rewarded with the construction of a playground made from recycled materials.

Our facility in Slatina, which has always placed great importance on environmental awareness, apart from supporting Slatina’s municipality in this competition, promotes, in partnership with local institutions, several educational projects for citizens on recycling.

Pirelli Slatina has also been participating in “Let’s do it Romania” for several years now, an initiative that involves many Pirelli employees volunteering to clean up the parks around Slatina.


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Premium Integrity: Pirelli program against corruption

It is called Premium Integrity and it is our anti-corruption programme, which the Pirelli board of directors approved on 5 August to prevent or reduce the risk of corruption.

An ethically responsible conduct, permeated by the values of loyalty, correctness and transparency constitute one of the principal factors of Pirelli’s success”: Premium Integrity defines the values, principles and responsibilities to which Pirelli, all of its employees and those who have business or collaboration relationships of any other nature with the company, adhere in the battle against corruption.

It is a systematic assembly of good conduct regulations, in which those that have already been in use for some time will be integrated with ‘new’ specific anti-corruption instructions. These are the results of specific evaluation of the exposure to the risk of corruption in the various countries in which we operate and are repeated periodically to ensure a constant monitoring of the risk.

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Pirelli mobile training vehicle is on the road

Pirelli’s new mobile training vehicle started in Mersin its journey across more than two hundred points of sales in twenty-one cities in Turkey. Its mission is training, with a focus on tyre safety and fuel consumption issues,  but also seasonal tyre usage, tyre pressure and tread depth.

In addition to the dealers, Pirelli vehicle will deliver training sessions to some multibrand points of sales, focusing on the features of Pirelli’s products and after sales services such as ‘Yola Devam’ and tyre life.

Pirelli Turkey Commercial Director Askin Beduk remarks that: “Tyre awareness in Turkey is increasing day by day but it hasn’t reached so far the level that is needed. Tyre pressure, tread depth and right tyre choice are vitally important for safety and have an important impact on the environment and fuel economy. Nowadays it became really important that points of sales offer good quality service to the customers and deliver the right information on tyres. To increase awareness both points of sales and tyre suppliers have important responsibility. By being aware of this responsibility, as Pirelli we continue to work in order to offer best service and information to our customers.”