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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Premium Integrity: Pirelli program against corruption

It is called Premium Integrity and it is our anti-corruption programme, which the Pirelli board of directors approved on 5 August to prevent or reduce the risk of corruption.

An ethically responsible conduct, permeated by the values of loyalty, correctness and transparency constitute one of the principal factors of Pirelli’s success”: Premium Integrity defines the values, principles and responsibilities to which Pirelli, all of its employees and those who have business or collaboration relationships of any other nature with the company, adhere in the battle against corruption.

It is a systematic assembly of good conduct regulations, in which those that have already been in use for some time will be integrated with ‘new’ specific anti-corruption instructions. These are the results of specific evaluation of the exposure to the risk of corruption in the various countries in which we operate and are repeated periodically to ensure a constant monitoring of the risk.

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Pirelli mobile training vehicle is on the road

Pirelli’s new mobile training vehicle started in Mersin its journey across more than two hundred points of sales in twenty-one cities in Turkey. Its mission is training, with a focus on tyre safety and fuel consumption issues,  but also seasonal tyre usage, tyre pressure and tread depth.

In addition to the dealers, Pirelli vehicle will deliver training sessions to some multibrand points of sales, focusing on the features of Pirelli’s products and after sales services such as ‘Yola Devam’ and tyre life.

Pirelli Turkey Commercial Director Askin Beduk remarks that: “Tyre awareness in Turkey is increasing day by day but it hasn’t reached so far the level that is needed. Tyre pressure, tread depth and right tyre choice are vitally important for safety and have an important impact on the environment and fuel economy. Nowadays it became really important that points of sales offer good quality service to the customers and deliver the right information on tyres. To increase awareness both points of sales and tyre suppliers have important responsibility. By being aware of this responsibility, as Pirelli we continue to work in order to offer best service and information to our customers.”


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Pirelli Metzeler Tourance™ Next is the best balanced endurance street tyre for Motorrad

Pirelli new  Metzeler Tourance™ Next demonstrated the best balanced performance in all the conditions taken into consideration during the tests, an excellent performance on the dry combined with the excellent features which shone through in the wet and a high mileage.

For this the new Metzeler Tourance™ Next was on the top step of the podium in the street enduro tyre comparative review organised by the authoritative German magazine Motorrad which put it against the Michelin Anakee 3, Bridgestone Battle Wing 501/502, Continental TrailAttack 2, Dunlop Trailmax TR91 and Pirelli Scorpion Trail, all of them in the 110/80 R19 and 150/70 R17 sizes and mounted on six Triumph Tiger Explorer motorcycles.

The 11/2013 edition of the German magazine explains that the six tyre models were tested at two different times: first when the products were completely new and then after 4000 km in order to verify wear and mileage of both the front and the rear. Tests were also conducted on the road at high speeds (motorway and highway) and, above all, there was a test in the wet.

In particular, for the test on the dry, in order to assess the performance parameters were taken into consideration such as handling, steering precision, stability in turns, grip in leans, traction in acceleration, stability on a straight line under full load, performance with a passenger, performance in conditions at the limit and maintaining the trajectory when braking in turns.

For the testing in the wet, held on a duly irrigated track, in addition to the parameters above Motorrad also took into consideration the braking distance at a speed of 100 kph, the average travel speed and lap times, and the new Metzeler Tourance™ Next came out on top over the competition.