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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI SUPPORTS THE VALUES OF THE CAR

Pirelli at ‘Viva l’Auto’, the event with the car as its protagonist as the friend of the environment, safe and that makes savings. Under the banner of sustainable mobility, three days were devoted to the car of the future and took place in Florence from 16-18 October, among technological innovations, road safety and the evolution of the market. An event animated by display areas, safe driving tests and a programme of conventions that saw the leaders of the sector involved alongside its institutions and the media.

Pirelli, official co-sponsor of the event, participated with a stand that showed the company’s entire Cinturato ecological range and that of the newborn Winter Snowcontrol Series II. In addition, Pirelli launched an initiative for the general public called ‘A Record Change’, a fastest tyre change challenge to make training interactive and fun.

On Saturday 17 October, Francesco Gori, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.

The event concluded with the announcement of the new Peugeot Crossover as the Auto Europa 2010 (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.

To learn more: www.vivalauto.it


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"PIRELLI WORLD" MAGAZINE: WORKING ON THE FUTURE

Pirelli World August 2009The new Pirelli World gives voice to the changes taking place in the various businesses of the Group, and interviews Marco Tronchetti Provera, chairman of Pirelli, and Maurizio Boiocchi, Pirelli Tyre’s director of Product development, who tell of the strategies, the projects and the people working on Pirelli’s future.

  • Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
  • Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
  • The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
  • How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
  • And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.


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CHINA: P7 AND P ZERO BEST TYRES OF THE YEAR

Pirelli scored a double at the 2009 China Tyre Enterprise Summit, which concluded recently in Shanghai.
The Cinturato P7 was voted “The Best New Tyre of the Year”, the Summit’s most prestigious award, while the P Zero, the high range tyre, won “The Best Ultra-High Performance Tyre” award as a result of its excellent performance in relation to that of its competitors in the category.
 
performanceThe Summit, which focused on an eco-sustainable theme of energy saving and protection of the environment, had at the centre of its debate research into new eco-compatible materials, the introduction of technological innovations that imply a lesser environmental impact and the creation of tyres that are increasingly ‘green’.
The attribution of two such important awards demonstrates the general appreciation by the industrial world of Pirelli’s policy of safety and respect for the environment, which it has pursued in recent years.
 
The awards were received on behalf of Pirelli by Michael Cati, commercial director of Pirelli Tyre China, who said, “It is a great honour for Pirelli to receive this recognition. From 2005, when the company entered the Chinese market, it has always introduced its latest technology and its new products. The P Zero and Cinturato P7 are proof of that. In line with the theme of the Summit, Pirelli will continue to focus on ‘green’ technology and energy saving while continuing to marry respect for the environment and performance“.