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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli ST:01 BASE™ is born

Our new truck tyre for trailers and semi-trailers

The range of tyres for the medium and long range transport segment has been completed with a new cover that exalts safety and minimises management costs as a result of its energy efficiency, high mileage, remouldability, reduced noise level and use of innovative materials. With the ST:01 Base™, Pirelli continues to enrich its offer of products for commercial vehicles with a new tyre that joins the other two trailer and semi-trailer products already in the catalogue, ST:01 Neverending™ and the Formula Trailer™. In particular, the ST:01 Neverending™ is the first Pirelli product to have been judged double A class by the European Label for rolling resistance and wet grip, and is the jewel in our crown for trailer and semi-trailer equipment, including for its remouldability. For efficient management in the rear area of the vehicle there is Formula Trailer™, which has four longitudinal tread grooves with a zigzag progression to improve transversal grip and braking performance, including in the wet.

With the new ST:01 Base™ – characterised by its innovative materials and optimisation of wear, born of a patent registered by Pirelli – we cover all the various requirement typologies of transport operators.


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Pirelli P Zero on new Alfa Romeo 4C

New Alfa Romeo 4C original equipment at 360° on P Zero. It will also be the safety car for the Superbike World Championship

It made its first appearance on Sunday 21 July at the Circuit of Moscow in a new tricolor livery to announce that it would become the safety car of the Superbike World Championship.

It is the new Alfa Romeo 4C, which will go on sale next October and is the latest car from the marque that has always been closely associated with Pirelli for their affinity of origin, character and aspirations. Today, that story has been re-launched under the banner of avant-garde technology and design. The car’s chassis in carbon fibre and it has ultra-high performance P Zero tyres; the duo is off again with pluck and elegance towards the roads of speed and safety.

A fascinating example of original equipment for our P Zero, always racing towards the conquest of new horizons.


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Pirelli mobile training vehicle is on the road

Pirelli’s new mobile training vehicle started in Mersin its journey across more than two hundred points of sales in twenty-one cities in Turkey. Its mission is training, with a focus on tyre safety and fuel consumption issues,  but also seasonal tyre usage, tyre pressure and tread depth.

In addition to the dealers, Pirelli vehicle will deliver training sessions to some multibrand points of sales, focusing on the features of Pirelli’s products and after sales services such as ‘Yola Devam’ and tyre life.

Pirelli Turkey Commercial Director Askin Beduk remarks that: “Tyre awareness in Turkey is increasing day by day but it hasn’t reached so far the level that is needed. Tyre pressure, tread depth and right tyre choice are vitally important for safety and have an important impact on the environment and fuel economy. Nowadays it became really important that points of sales offer good quality service to the customers and deliver the right information on tyres. To increase awareness both points of sales and tyre suppliers have important responsibility. By being aware of this responsibility, as Pirelli we continue to work in order to offer best service and information to our customers.”