New Pirelli Truck 01 Series: innovation and safety

Pirelli’s truck tyre history spans 100 years, an anniversary that the Business Unit decided to celebrate with a major event at Izmit, Turkey, the Group’s largest industrial centre, which produces both truck and Formula 1 tyres.

Today (15 September) Pirelli presented to the international press three new truck tyres for the winter, highway and gravel market segments. They complete the Serie 01 range, conceived for use in critical winter conditions, for long range transport and by building site vehicles.

To welcome the press to Izmit there was a photographic exhibition telling the story of Pirelli’s century in world transport, from the Ercole 1000×150 tyre to the very latest compounds.

And during this period, Pirelli Truck is launching a series of initiatives to commemorate its transport centenary, aimed at making the industry’s professionals more aware of safety. The project includes the online competition “Give a voice to Safety”, inspired by the principals of the European Road Safety Charter, of which Pirelli is a signatory. Until 15 November, road transporters may leave a voice message of up to 45 seconds, explaining what it means to be a transport professional and give road safety suggestions. The most interesting messages will be assembled and published on the www.Pirelli.it web site in its Truck and Bus section and on www.Trasporti-Italia.com, media partner of the initiative.

‘Hall of Fame’, Pirelli Agro superstar in America

The world’s major manufacturers are promoting Pirelli. After Toyota, the latest is John Deere, one of the largest agricultural and construction machinery producers in the world, which has assigned its maximum recognition to Pirelli Agro BU.

Entry into its Hall of Fame is conceded each year by John Deere only to those suppliers that have confirmed the excellence of their products and services over a five year period. Pirelli Agro Brazil has won the North American company’s world excellence award as best supplier for the fifth consecutive year.

“This is a most important moment in the history of our partnership”, said David Everitt, president global tractor and turf production at John Deere. “Pirelli enters our Hall of Fame: only a few companies in the world have reached that level of performance and our hope is to further reinforce our partnership through development programmes in other geographical areas”.

It is the first time that a tyre supplier has received such prestigious recognition and it is an achievement of great satisfaction to our business unit specialised in the production of tyres for agricultural machines, earthmovers and forklift trucks.

“If we have been able to achieve such a coveted award it is thanks above all to the great professionalism of our Agro BU team in Brazil. It is a distinction that must further stimulate us for the challenges that lie ahead”, commented Mario Bernabai, commercial director, AGRO/EM BU.

The presentation ceremony took place on 3 March at Moline, Illinois, in the United States, home of the John Deere headquarters.

The award was presented to Fernando Ruoppolo, OE director, Pirelli Latam and Mario Bernabai.

From left:

Mark Burton (JD), Larry A.Meeske (JD), Rangel Mattia (JD), Fernando Ruoppolo (Pirelli), Mario Bernabai (Pirelli), Luciano Alberto Silva dos Santos (JD), Gary Danelser (JD)

Summer tyre tests, P Zero wins

A sweeping victory for P Zero in the summer tyre tests organised by the German motoring magazine Auto Zeitung, which this year put the products of 14 different manufacturers to the test in size 225/45 R 17.

In the six tests carried out in the wet, P Zero turned out to be unbeatable in braking from 100 kph, driving safety and handling and very good under aquaplaning. Commented the experts of Auto Zeitung, “The P ZERO shines in the wet with an incredibly high grip. It is the fastest and grippiest tyre and was also the best in the braking test”.

P Zero also convinced Auto Zeitung in the seven tests in the dry: “The Pirelli is among the absolute top and impresses with very high cornering speeds and directional stability”.

So the ultra-high performance Pirelli merited the accolade “highly recommended”, confirming its already acclaimed leadership on the world’s roads and Formula 1 circuits.