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The new Cinturato offers more mileage, lower rolling resistance and reduced wet braking distances – highlighted by its excellent score of ‘AA’ under the new European tyre label legislation

Also at the show: the recently introduced Series 01 truck tyres, and Pirelli’s latest motorbike products

Essen (Germany), 5 Jun 2012 – Pirelli has revealed the new Cinturato P7 Blue at the Essen tyre show, designed to offer cars with medium-sized engines increased mileage, reduced braking distances and lower rolling resistance. As well as this latest addition to the Cinturato family, Pirelli is exhibiting the latest products for cars, trucks and bikes at its stand.

CINTURATO P7 BLUE.  The Cinturato range welcomes an important newcomer, shown for the first time in Germany this week. The new P7 Blue lines up alongside the existing P7: the very first ecological tyre for cars with medium-sized engines that was launched by Pirelli in 2009. The Cinturato P7 Blue shares its environmental approach and consistent performance with the original P7 – which was an instant success both in sales and road tests – but marks a step forward when it comes to wet braking and rolling resistance, offering an extended mileage at the same time.
The Cinturato P7 Blue, shown at Essen from June 5 to 8 in size 235/45R17 XL, is already available on the European market with the first sizes: the range calls for 16 by 2012. This latest tyre from Pirelli is directly derived from the Italian firm’s experiences in Formula One™. As well as sharing a name with Pirelli’s full wet F1™ tyre, the Cinturato P7 Blue uses the same research and modelling processes as its Formula One™ counterpart. The new tyre has been designed and developed with the help of sophisticated mathematical modelling simulations, which allow Pirelli’s engineers to assess the performance and reaction of the rubber under a huge range of different conditions.

GLI ALTRI PNEUMATICI AD ESSEN.  Alongside the new Cinturato P7 Blue, Pirelli is also exhibiting at the Essen show that opens to the public today:

• Cinturato P7 (225/50 R 17), green performance for cars with medium-sized engines;

• P Zero (225/40 R 18), the Ultra High Performance tyre for supercars and sports saloons;

• Scorpion Verde (275/45 R 20), the ecological high-performance tyre for SUVs and Crossover vehicles;

• Snowcontrol 3 (205/55 16 91 H), Sottozero II (225/45 18 95V XL) and Scorpion Winter (275/45R20 XL), winter tyres for city cars, high performance cars and SUVs respectively;

• P Zero Silver, , the latest addition to the P Zero family, which uses technology and development processes seen in Formula One™. It has been created as an aftermarket product for sporting coupés and prestige saloons.
Pirelli is also displaying the latest Series 01 truck tyres at Essen, which benefit from the latest compound, structure and tread pattern innovations introduced by the research and development division:

• H:01 (315/70 R 22.5 FH:01 for steered axles and 315/70 R 22.5 TH:01 for tractor units) – tyres designed for use on motorways and trunk routes, which guarantee reduced wear on the tread pattern;

• ST:01 (435/50 R 19.5, 445/45 R 19.5, 245/70 R 17.5) for use on trailers and semi-trailers.

Pirelli motorbike tyres can also be seen on the Italian firm’s stand:

• Diablo Rosso Corsa (190/55 ZR 17), a high performance tyre for road and track use, developed for motorbikes both with and without fairings;

• Night Dragon (240/40 VR 18), developed to offer excellent performance for bikers who love custom bikes such as Harley Davidson;

• Scorpion Trail (190/55 ZR 17), a road-going enduro tyre, designed for trail bikes that are mostly used on the road;

• Scorpion MX 554 Mid Hard (110/85 – 19 => Breite 127mm, Umfang 692mm), developed for medium and hard terrain, taking in sand and gravel surfaces as well as the stony surfaces often found on motocross circuits.

EUROPEAN LABEL Some aspects of the performance of the new Cinturato P7 Blue are summarised by the new European label. This will become compulsory for all tyres supplied to cars and commercial vehicles from 1 November 2012. The latest addition to the Cinturato range claims top marks in rolling resistance and wet braking – ‘AA’ and ‘AB’ in different sizes– underlining the cutting edge technology within Pirelli’s premium tyre range, of which the new Blue is an important part. Pirelli’s ecological truck tyres also take maximum scores: the Super Single ST:01, for example, is rated ‘A’ in wet grip, while the FH:01 scores ‘B’ in rolling resistance. The full scores for Pirelli’s entire truck range will be available from 1 July.

Pirelli’s Chief Technical Officer Maurizio Boiocchi commented: “The new European tyre label regulations present an opportunity for the consumer to know more about three important parameters: rolling resistance, noise and wet braking. This will help them to evaluate and choose their tyres, but at the same time, it is not enough to paint the whole picture of a tyre’s characteristics. The overall assessment of a tyre needs to include other parameters too, such as dry braking and roadholding on both wet and dry surfaces – on straight sections as well as through corners. The label does not currently include information about mileage and how easy it is to re-tread the tyres – which is essential for trucks – nor does it make any specific reference to criteria needed to judge winter tyres. So the correct advice from specialised dealers is still invaluable when it comes to matching a tyre with a customer’s exact requirements.”.

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New Pirelli Truck 01 Series: innovation and safety

Pirelli’s truck tyre history spans 100 years, an anniversary that the Business Unit decided to celebrate with a major event at Izmit, Turkey, the Group’s largest industrial centre, which produces both truck and Formula 1 tyres.

Today (15 September) Pirelli presented to the international press three new truck tyres for the winter, highway and gravel market segments. They complete the Serie 01 range, conceived for use in critical winter conditions, for long range transport and by building site vehicles.

To welcome the press to Izmit there was a photographic exhibition telling the story of Pirelli’s century in world transport, from the Ercole 1000×150 tyre to the very latest compounds.

And during this period, Pirelli Truck is launching a series of initiatives to commemorate its transport centenary, aimed at making the industry’s professionals more aware of safety. The project includes the online competition “Give a voice to Safety”, inspired by the principals of the European Road Safety Charter, of which Pirelli is a signatory. Until 15 November, road transporters may leave a voice message of up to 45 seconds, explaining what it means to be a transport professional and give road safety suggestions. The most interesting messages will be assembled and published on the web site in its Truck and Bus section and on, media partner of the initiative.

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‘Hall of Fame’, Pirelli Agro superstar in America

The world’s major manufacturers are promoting Pirelli. After Toyota, the latest is John Deere, one of the largest agricultural and construction machinery producers in the world, which has assigned its maximum recognition to Pirelli Agro BU.

Entry into its Hall of Fame is conceded each year by John Deere only to those suppliers that have confirmed the excellence of their products and services over a five year period. Pirelli Agro Brazil has won the North American company’s world excellence award as best supplier for the fifth consecutive year.

“This is a most important moment in the history of our partnership”, said David Everitt, president global tractor and turf production at John Deere. “Pirelli enters our Hall of Fame: only a few companies in the world have reached that level of performance and our hope is to further reinforce our partnership through development programmes in other geographical areas”.

It is the first time that a tyre supplier has received such prestigious recognition and it is an achievement of great satisfaction to our business unit specialised in the production of tyres for agricultural machines, earthmovers and forklift trucks.

“If we have been able to achieve such a coveted award it is thanks above all to the great professionalism of our Agro BU team in Brazil. It is a distinction that must further stimulate us for the challenges that lie ahead”, commented Mario Bernabai, commercial director, AGRO/EM BU.

The presentation ceremony took place on 3 March at Moline, Illinois, in the United States, home of the John Deere headquarters.

The award was presented to Fernando Ruoppolo, OE director, Pirelli Latam and Mario Bernabai.

From left:
Mark Burton (JD), Larry A.Meeske (JD), Rangel Mattia (JD), Fernando Ruoppolo (Pirelli), Mario Bernabai (Pirelli), Luciano Alberto Silva dos Santos (JD), Gary Danelser (JD)