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PIRELLI TOP PARTNER OF “ZANETTI AND FRIENDS MATCH FOR EXPO MILANO 2015”

Pirelli will also take to the field alongside Javier Zanetti and the other great champions who made the history of soccer, in the charity initiative “Zanetti and Friends Match For Expo Milano 2015” which will take place at the Stadio Meazza on May 4th, 2015. The event, which from the field of San Siro wants to give a symbolic “kick off” to the Universal Exposition which begins on May 1st, sees Pirelli in the role of Top partner for the initiative and as jersey sponsor for the team that will go up against one carrying the Alfa Romeo brand, the match’s other Top partner.

The support for “Zanetti and Friends Match For Expo Milano 2015” reaffirms Pirelli’s commitment to the promotion and dissemination of sport as an instrument of integration and dialogue between different cultures and generations, as well as further strengthening the relationship between Pirelli and Expo. In 2014, in fact, Pirelli supported the “Inter-religious Match for Peace – promoted by Javier Zanetti’s Fondazione P.U.P.I. and by Scholas Occurrentes – to be an ambassador for the values of diversity, multiculturalism and dialogue, always central to Pirelli.

Being one of the protagonists of Expo also with this initiative is one of the ways in which Pirelli, in line with its international mission, wants to contribute to this great international event which for several months will transform the city into the centre of the world, a crossroads for different cultures and lifestyles. For this reason, Pirelli already supports the “Albero della Vita”, the exposition’s icon, as a symbol of creativity and industrial quality which characterizes the country within Expo. Further, Expo Milano 2015, has already supported Pirelli giving its patronage to “Form and Desirer”, the exhibition dedicated to the Pirelli Calendar which ended last month and was organized and produced by GAmm Giunti and Palazzo Reale, which hosted the show in its own rooms.

Pirelli’s commitment to “Zanetti and Friends Match For Expo Milano 2015” bears witness to the Company’s commitment to the creation of a society of solidarity and ethics, above all between young people, also through sport. The company’s passion began in 1895 in cycling, followed in 1913 by Pirelli’s entry into the world of motorcycles where it remained until 1956, only to return in at the end of the 1990s, becoming from 2004 sole supplier of the Superbike world championship. It began in motorsport in 1907 when Pirelli tyres were used on “Itala” which participated in the Peking-Pars raid. It was the beginning of an adventure which saw it also as a protagonist in the Mille Miglia, the world of Rallies, Grand Touring up to Formula 1 where Pirelli, since the 2011 season, has been the sole supplier for all the teams.

Beyond the world of motors, Pirelli’s most famous relationship with sport is that with the world of soccer. This began in 1877 when the production of articles in rubber for sport commenced and in 1922 it evolves into a patent for the rubber treatment of soccer balls. In 1926, Piero Pirelli – the company’s founder’s son – promotes the construction of the San Siro stadium, still one of Milan’s symbolic locations and which today hosts the “Zanetti and Friends Match For Expo Milano 2015”. But it is in 1995 that Pirelli’s relationship with soccer becomes even closer, when its history becomes entwined with that of Inter, one of the world’s most important and well known clubs. A relationship which sees Pirelli also as a supporter of the Inter Campus project, born in Italy and subsequently exported also to other countries of the world with the goal of helping children in difficulty setting them on thepath of scholastic and sporting education. Pirelli’s commitment to society is not limited to sport, but takes many forms of social involvement: since its foundation, in 1872, Pirelli has in fact promoted civic progress in all the communities where it operates, supporting social, environmental, cultural and sporting initiatives throughout the world in the context of health, education and training.

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Categories: Group Sustainability


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PIRELLI: THE TYRE AS ‘STREET ART’ IN THE 2014 ANNUAL REPORT

TYRES INTERPRETED BY THREE YOUNG ARTISTS IN A WORK OF ART ON SHOW AT HANGARBICOCCA ON 26, 27 AND 28 FEBRUARY

#TakePArt LETS VIEWERS SHARE IMAGES AND VIDEOS ON SOCIAL MEDIA

THE DIGITAL VERSION OF THE REPORT WILL ALSO CONTAIN VIDEOS ILLUSTRATING THE PROJECT

Street Art, with all its boundless creativity and unique forms, will bring to life the communication project that will be part of the Pirelli 2014 Annual Report.

The Brazilian artist Marina Zumi, the German Dome, and the Russian Alexey Luka, three of the most interesting names in the new world of Street Art, have interpreted the tyre, illustrating it in three works assembled into a single installation: a truncated pyramid, about five metres tall, with three sides each measuring over twenty square metres, will be on show from 26 to 28 February at HangarBicocca. The work takes up a tradition of communication that has become a hallmark of Pirelli corporate culture, and that has found here the ideal place for its creation.

For the first time in its history, Pirelli has chosen this particular form of expression because the street, mobility and multiculturalism, which are typical features of Street Art, are also part of its own culture. It is indeed in the streets and on the roads, and in the need for people to move, that tyres have their meaning.

Throughout its history, Pirelli has often illustrated tyres not just in terms of their function, but also by taking them out of their context and allowing them to evoke worlds, values, aspirations and dreams capable of giving a “rubber soul” to an object that, on the face of it, might appear to be no more than a round black object. A product that is actually anything but easy to make and that embodies technology and innovation – the outcome of the talent and passion of the people who make it.

This aspect has been highlighted by the work of countless artists, who, during the course of the twentieth century, turned tyres into a chain (Ezio Bonini), a lion and an elephant (Armando Testa), a sombrero (Alessandro Mendini), as well as an eye, an umbrella and a hat (Riccardo Manzi).

In more recent years, tyres have appeared as a shelter from the rain and as musical instruments and glasses for looking towards the future (Stefan Glerum). Today the tyre is continuing its journey and, through Street Art, has been turned into a moon by Marina Zumi, the protagonist of a gesture of love by Dome, and a bond between cultures by Alexey Luka.

In 2010 the Pirelli Report was embellished with images by photography students at NABA in Milan, in 2011 with illustrations by the illustrator Stefan Glerum and texts by the philosopher Hans Magnus Enzensberger and the writers Guillermo Martinez, William Least Heat-Moon and Javier Cercas; in 2012, in an edition that was awarded the “Certificate of Typographic Excellence” by the Type Directors Club in New York, with cartoons by Liza Donnelly, cartoonist with the New Yorker; lastly, in the 2013 Report, 10 young international talents, coordinated by the writer and scriptwriter Hanif Kureishi, worked on the concept of the wheel, each “reinventing” it through their own discipline.

In the 2014 Report, the work of the street artists will appear not just in the form of images, which will appear in the printed version, but also in a series of videos that, in the digital version, will narrate the project and its protagonists with a behind-the-scenes view of the how it was made, as well as the finished works.

“Street Art”, explains Christian Omodeo, an expert in the field and artistic creator of the project, “is often described as a new avant-garde, as a cohesive artistic movement and the expression of a unique, young, international culture. In actual fact, what makes Street Art so revolutionary is that it’s a multicultural community involved in a constant, daily interaction on the web between different visions of the world. Street artists don’t look to some global artistic standard, but rather adapt their artistic language to the geographic, cultural and social context in the city they happen to be in. At the same time, they don’t have a conventional relationship with their urban space. They go beyond the limits imposed by common sentiment, exploring forgotten areas of our cities and, unconsciously, bringing back to life those non-places that, according to the French sociologist Marc Augé, tend to make life in contemporary metropolises so alienating. This dynamism, energy and ability to bring things to life by drawing out a potential that most people fail to notice, is something I see clearly in the narrative skills of Pirelli, as well as in its approach to industry.”

Taking part in the presentation, together with the artists, were Marco Tronchetti Provera, Chairman and CEO of Pirelli, Antonio Calabrò, Senior Advisor Culture Pirelli, the art critic Achille Bonito Oliva, and Christian Omodeo, expert in Street Art and the artistic curator of the project.

The social-networking initiative – #TakePArt

For the occasion, Pirelli launched a social-networking initiative called #TakePArt. This campaign aims to involve visitors to HangarBicocca, inviting them to take photos of the work of the three street artists and to share them on social media using the hashtag #TakePArt. The most original shots will be published on Pirelli social-network channels. Because each individual vision is, in essence, a work of art.


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PIRELLI: ANGELO CARDARELLI NEW COMMON REPRESENTATIVE FOR SAVINGS SHAREHOLDERS

The holders of Pirelli & C. SpA savings shares, during a special meeting held today on sole call, nominated, at the proposal of Anima Sgr S.p.A, manager of the OICR denominated “Anima Geo Italia” and “Anima Star Italia Alto Potenziale”, Mr. Angelo Cardarelli as their common representative for the years 2015, 2016 and 2017. He will take on the role held by Mr. Giuseppe Niccolini, who is thanked for his service. Mr. Cardarelli’s curriculum can be seen online at www.pirelli.com.

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