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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli Romania: Excellence Award for CSR activity offered by Confindustria Romania

On December 16th, Pirelli received valuable recognition from Confindustria Romania for its Corporate Social Responsibility work.

The Chairman of Confindustria Romania, Mauro Maria Angelini, on the occasion of the first Excellence Awards Gala was keen to highlight with an award the outstanding results delivered by Pirelli through its work in Romania.

Pirelli has launched numerous projects and partnerships in the Slatina area; some of them, such as the Intercampus Slatina Project, specifically focus on children, whereas others promote exchange and collaboration partnerships, such as that between the Niguarda Hospital in Milan and the Slatina County Hospital.

Pirelli has established relationships with both the Bucharest and Craiova University hubs, focusing on technological innovation and spreading Italian culture in the Slatina area. Pirelli’s presence and work in Romania is bearing fruit.


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Pirelli receives award as strategic supplier of FCA group

During the “Supplier Qualitas Convention”, an annual event in which FCA rewards its best suppliers, Pirelli received the  “Complete value chain support” award, distinguishing itself, in a group of over 900 suppliers, for the constant support provided in the achievement of the FCA group’s goals.

The partnership between the two companies also includes racing tyres, especially for the Ferrari and Maserati brands.


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Pirelli wins BMW innovation award

PIRELLI rewarded by BMW as most innovative supplier in the “quality” category

Pirelli has been presented with the 2014 BMW Supplier Innovation Award, a prize that the German manufacturer gives to its most innovative suppliers every year. The Italian tyre firm was awarded the ‘best innovation in quality’ prize at a ceremony held yesterday in Amsterdam, for its Real Dynamic Curing technology: used in the tyre vulcanisation process. This technology, adopted by Pirelli throughout its factories, allows the optimal degree of vulcanisation to be calculated for each tyre via the use of a thermal sensor. Vulcanisation, or in other words the process in which a tyre’s characteristics are ‘set’ by heat, is the final phase in the tyre production process and a determining factor in the quality of the finished product.

The prize was collected Pirelli’s General Manager Technology, Maurizio Boiocchi.

Pirelli is also one of the key suppliers to BMW worldwide also in terms of the amount of product provided. Thanks to research centres and production facilities located in areas where premium and top of the range cars are frequently sold, including Brazil, China, Europe and the USA, Pirelli is able to develop tyres that are perfectly suited to BMW models in every corner of the world.

In particular, Pirelli produces made to measure run-flat tyres in close collaboration with BMW’s engineers, specifically designed for each model. These tyres can be distinguished by a special star marking on the sidewall, which indicates that the tyres have been made especially. As a result, safety is improved and the driveability of the vehicle is maximised.

Pirelli has more than 200 homologations for the BMW Group, in sizes from 16 to 21 inches. The long list of models equippped with Pirelli tyres include SUVs such as the X1, X3, X5 and X6 as well as the 1 Series, 2 Series, 2 Series Active Tourer, 3 Series, 3 Series GT, 4 Series, 5 Series, 6 Series Gran Coupé, and 7 Series. Also included is the MINI Paceman and Countryman.