Last Wednesday Reputation Institute Italy awarded Pirelli the third place in the RepTrak 2016 ranking.
The score of 81.5 is calculated through the analysis of seven parameters evaluating the trust level consumers ascribe to the company: product and services, innovation, working place, governance, social responsibility, leadership and performance.
Reputation Institute is active worldwide in providing measuring and advisory services on reputation. Every year, with the RepTrak method, it assesses more than 7,000 companies from more than 50 Countries.
On July 16th, Elvira Jung, human resources manager of Pirelli Deutschland GmbH, signed the Charter on the Compatibility of Work and Care, confirming Pirelli Germany commitment to give active support to its employees taking responsibility for relatives needing care.
By signing the Charter, the company is encouraging a culture of respect and appreciation of those taking responsibility for relatives who need care, recognizing their important social role.
During the ceremony at the Hesse House of Commerce, Minister of State Stefan Grüttner praised the new signatories of the charter: “Companies which face up to the impact of demographic change, and which commit themselves to making work and care compatible, will be undertaking a social responsibility”.
The sector automotive supplier is led by Pirelli. On a 100 points maximum possible result, the tyre manufacturer received 99.60 points in the category Environmental sustainability, 99.0 points in the category Social and 97.80 points in the category Corporate Governance. No other company in that sector obtained comparable top values.
The ratings are based on the assessment performed by Sustainalytics and on DVFA’s (Deutscher Verband der Finanzanalysten) published standard “KPIs for ESG 3.0“. The analysis is based on approximately 100 ESG indicators, covering the fields of environment (E for environment), social responsibility (S for Social) and governance (G for governance).
In order to assesses the sustainability of company’s activities and determine the key indicators, Sustainalytics uses a wide variety of sources, such as corporate communications, corporate websites, media reports, information from so-called NGO’s – non-government organizations, government agencies and direct dialogue with the company itself. Internal Quality Management contributes to consistency and ensures the quality of the analysis. In the area of environment, companies are examined in terms of their ecological footprint, such as whether environmental factors are integrated in the development of products and services, or whether the procurement is sustainable.
The complex social issues related to the company’s relationship with its customers, sup-pliers, employees and the society in general. The philanthropic and social activities of the company are also considered here.
When it comes to corporate governance, compliance with the own strategies, business ethics and communication transparency are considered.
The Frankfurt Stock Exchange regularly publishes sustainability indicators to provide investors the opportunity to support responsible company management.