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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli Web scales the world classifications

We received a number of awards for our digital communications: here’s the first ‘balance sheet’

Internet site, mobile, social media, applications: we can already summarise the recognition and optimum results obtained this year in the area of digital communications.

In the United States, the Pirelli & C. web site took first place in the prestigious Web Marketing Association (WMA) WebAwards, which the organisation defined an “Excellent Site” according to the standards of the New Media Awards title, part of  a Columbia University research project.

And Pirelli was a finalist as one of the first three IR sites in the “Best web site in the IR classification”. The presentation ceremony took place at the Nasdaq headquarters in New York.

In Europe, the Pirelli & C. web site came third in the 2012 Digital Communications Awards, the top European recognition in PR and Communications by the University of Applied Sciences in Berlin. In that case, too, Pirelli competed against the best European entries before a jury of 30 experts in the field.

So we are the recipients of awards and ever more digital in strategic communications towards our international stakeholders.

Meanwhile, we await the result of the evaluation of our Corporate iPad App from SMAU Mobile Apps 4 Business Awards, an event organised by the Milan Polytechnic for new tablet and business applications.


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The double A makes its truck debut

Neverending™ Energy™: the new line of ST:01™ tyres in the European market

​It’s time for new arrivals from Pirelli Truck.

The ST:01™ Neverending™ Energy™, our tyre developed specifically to equip trailers and semi-trailers, has taken its place in the European market.

A debut that has already attracted its first success, given that it is the first Pirelli range to acquire the double class A of the European Label for its rolling resistance, and wet grip.

Generating fewer emissions, the ST:01™ Neverending™ Energy™ line combines safety with energy saving, while maintaining optimum performance in terms of mileage and wear rate, which are typical of a truck tyre.

These are the strong points of the ST:01™ Neverending™ Energy™:

-         An innovative tread pattern

-         A bi-strata technology tread compound with a high silica content, which reduces heat generation and, therefore, rolling resistance as well as ensuring greater resistance to cuts and provides a higher mileage.

-         The tyre’s profile, geometry of its sidewalls and beads are new.

By the end of 2012, the first size of the new ST:01™ Neverending™ Energy™ (385/65 R 22.5) will go on sale and the 385/55 R 22.5 will become available in January.

An extremely important result, which is in line with Pirelli’s key strategy of providing ever greater driving safety together with high quality and innovation.

Categories: Sustainability Tyre


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METZELER ROADTEC Z8 INTERACT IS TYRE OF THE YEAR

Having been nominated Best Touring Tyre by the renowned German Motorrad Magazine, the Metzeler Roadtec Z8 Interact continues to impress, this time winning the Motorcycle News ‘Tyre of the Year Award’.

Motorcycle News Editor Andy Calton explained the rationale behind the award. “MCN experts thought long and hard over what products should be considered for this prestigious award. Staffers who ride bikes huge distances day in and day out, in all sort of conditions, came to a unanimous decision on the products of the year”.

Many things are taken into account when deciding which products should receive the annual MCN prize. Things such as innovation, relevance to the market, price and simply just how well the product performed.

The Metzeler Roadtec Z8’s score highly in all of these discussions. A tyre that really does perform well on a vast variety of bikes, in many different situations cannot be ignored. In all of MCN’s tests and riding experiences the Metzeler’s performed superbly well and lasted a long time.

Unlike the awards for Best Motorcycle in each type of market segment, the Best Tyre category offers just one overall winner, making this Sports Touring tyre’s accolade even more impressive.

Metzeler UK Product and Marketing Manager Jim Worland commented; “An MCN award is probably the most prestigious motorcycle industry accolade and to win with a product in the ultra-competitive Sport Touring segment is testament to the quality of the Metzeler brand. The Roadtec Z8 Interact has been on the market for a couple of years, but being a company that is constantly innovating, our compound chemists have developed an amazing product that is clearly the number one on wet roads as proven by independent comparison tests conducted by MCN and the German Motorrad Test Center. A tyre perfectly suited to the UK’s changeable climate.”



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