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Renewable energy talks at Pirelli

A convention promoted by the Agenzia per l’Italia Digitale and the Silvio Tronchetti Provera Foundation

A 23% improvement in energy efficiency over the next 10 years would determine an increase of over 1.3 billion euros in internal demand, with a contribution of an average rate of about 0.5% in gross national product.

That is what has emerged from the second “Osservatorio per le Energie Rinnovabile ed Efficienza Energetica” (renewable energy and energy efficiency observer) promoted by the Silvio Tronchetti Provera Foundation and the Agenzia per l’Italia Digitale (agency for a digital Italy) in collaboration with the Bocconi University, the Milan Polytechnic and the Milan Bicocca University of Studies. The data is to be presented in Milan on February 12th at our HQ during the “Renewable Energy and Energy Efficiency Convention, Scenarios and Opportunities”.

The event is opened by Marco Tronchetti Provera, president of the Silvio Tronchetti Provera Foundation, followed by Corrado Clini, the Italian government’s Minister of the Environment, Territorial and Sea Protection.

The convention continues with a presentation of the study by its creators, Vittorio Chiesa, ordinary professor of the Milan Polytechnic, Giancarlo Giudici, associate professor of the Milan Polytechnic and Massimo Beccarello, associate professor of the Milan Bicocca University of Studies.

Central to their presentation are the relevant technologies for renewable energies technology (photovoltaics, hydro-electrics) and energy efficiency, which present themselves as a real driving force in the growth of the country. The moderator is Lucio Pinto, director of the STP Foundation.

On conclusion of the convention, a round table discussion on “Energy and Innovation: the Role of the State” with the participation of Luigi Nicolais, president of CNR.

The book “Energie Rinnovabili ed Efficienza Energetica, Scenari e Opportunità” will be available in Italian and English on the sites:

www.aginnovazione.gov.it

www.fondazionetronchetti.it


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Pirelli Web scales the world classifications

We received a number of awards for our digital communications: here’s the first ‘balance sheet’

Internet site, mobile, social media, applications: we can already summarise the recognition and optimum results obtained this year in the area of digital communications.

In the United States, the Pirelli & C. web site took first place in the prestigious Web Marketing Association (WMA) WebAwards, which the organisation defined an “Excellent Site” according to the standards of the New Media Awards title, part of  a Columbia University research project.

And Pirelli was a finalist as one of the first three IR sites in the “Best web site in the IR classification”. The presentation ceremony took place at the Nasdaq headquarters in New York.

In Europe, the Pirelli & C. web site came third in the 2012 Digital Communications Awards, the top European recognition in PR and Communications by the University of Applied Sciences in Berlin. In that case, too, Pirelli competed against the best European entries before a jury of 30 experts in the field.

So we are the recipients of awards and ever more digital in strategic communications towards our international stakeholders.

Meanwhile, we await the result of the evaluation of our Corporate iPad App from SMAU Mobile Apps 4 Business Awards, an event organised by the Milan Polytechnic for new tablet and business applications.


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The double A makes its truck debut

Neverending™ Energy™: the new line of ST:01™ tyres in the European market

​It’s time for new arrivals from Pirelli Truck.

The ST:01™ Neverending™ Energy™, our tyre developed specifically to equip trailers and semi-trailers, has taken its place in the European market.

A debut that has already attracted its first success, given that it is the first Pirelli range to acquire the double class A of the European Label for its rolling resistance, and wet grip.

Generating fewer emissions, the ST:01™ Neverending™ Energy™ line combines safety with energy saving, while maintaining optimum performance in terms of mileage and wear rate, which are typical of a truck tyre.

These are the strong points of the ST:01™ Neverending™ Energy™:

-         An innovative tread pattern

-         A bi-strata technology tread compound with a high silica content, which reduces heat generation and, therefore, rolling resistance as well as ensuring greater resistance to cuts and provides a higher mileage.

-         The tyre’s profile, geometry of its sidewalls and beads are new.

By the end of 2012, the first size of the new ST:01™ Neverending™ Energy™ (385/65 R 22.5) will go on sale and the 385/55 R 22.5 will become available in January.

An extremely important result, which is in line with Pirelli’s key strategy of providing ever greater driving safety together with high quality and innovation.

Categories: Sustainability Tyre



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