Over the next three years, Pirelli will invest 300 million euros in China to meet the growing demand of the biggest car market in the world.
And it was in that country that Pirelli gained its most recent recognition in the form of the best marketing award, which it received recently during the China Auto Aftersales Summit Forum.
The prestigious award was presented to Giovanni Angelo Ponzoni, Pirelli’s director of marketing in the Asia-Pacific area, who was visibly pleased to receive this authoritative recognition. He said, “We are honoured to have won the best marketing award, which gratifies us and recognises the efforts Pirelli makes in this area.
“We are fully concentrated on our green performance products, a reason for which the F1 teams and many luxury car manufacturers chose us”, Mr. Ponzoni continued. He concluded by recalling Pirelli’s strong commitment in China, saying, “Over the next few years, Pirelli will continue to invest in the development of its products, brand marketing and technological innovation in the Chinese market and in general throughout Asia”.
The Pirelli Technological Centre at Settimo Torinese played a protagonist’s role as part of the celebrations to mark the 150th anniversary of the Unification of Italy. Accompanied by the Pirelli chairman Marco Tronchetti Provera and other members of Pirelli top management, the President of the Italian Republic, Giorgio Napolitano, and his wife Clio visited the Group’s most technologically advanced factory, where they were enthusiastically welcomed by employees present for the event. Addressing the blue collar workers, the Head of State declared,“Here, people work for peace; if research has the means, it can produce the answers we are looking for”.The President therefore underlined the technological excellence of the Settimo site. An excellence also reiterated by chairman Tronchetti Provera, who remarked, “The visit of the Head of State has increased the enthusiasm that already exists in this factory, which is the most modern of its kind in the world, with more than 70 patents and advanced technologies”. The visit, in which the leaders of the local institutions and the academic world (the president of the Piedmont Region, Roberto Cota, the president of the Province of Turin, Antonio Saitta, the Mayor of Settimo Torinese, Aldo Corgiat Loia, the prefect of Turin, Alberto Di Pace and the rector of the Turin Polytechnic, Francesco Profumo, concluded with the presentation to President Napolitano of a Tricolour Formula 1 Pirelli tyre, created ad hoc as a memento of an event that will remain part of the history of the Group.
The world’s major manufacturers are promoting Pirelli. After Toyota, the latest is John Deere, one of the largest agricultural and construction machinery producers in the world, which has assigned its maximum recognition to Pirelli Agro BU.
Entry into its Hall of Fame is conceded each yearby John Deere only to those suppliers that have confirmed the excellence of their products and servicesover a five year period. Pirelli Agro Brazil has won the North American company’s world excellence award as best supplier for the fifth consecutive year.
“This is a most important moment in the history of our partnership”, said David Everitt, president global tractor and turf production at John Deere. “Pirelli enters our Hall of Fame: only a few companies in the world have reached that level of performance and our hope is to further reinforce our partnership through development programmes in other geographical areas”.
It is the first time that a tyre supplier has received such prestigious recognition and it is an achievement of great satisfaction to our business unit specialised in the production of tyres for agricultural machines, earthmovers and forklift trucks.
“If we have been able to achieve such a coveted award it is thanks above all to the great professionalism of our Agro BU team in Brazil. It is a distinction that must further stimulate us for the challenges that lie ahead”, commented Mario Bernabai, commercial director, AGRO/EM BU.
The presentation ceremony took place on 3 March at Moline, Illinois, in the United States, home of the John Deere headquarters.
The award was presented to Fernando Ruoppolo, OE director, Pirelli Latam and Mario Bernabai.
Mark Burton (JD), Larry A.Meeske (JD), Rangel Mattia (JD), Fernando Ruoppolo (Pirelli), Mario Bernabai (Pirelli), Luciano Alberto Silva dos Santos (JD), Gary Danelser (JD)