Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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80 ANNI BRASILEEighty years of industrial and commercial presence in Brazil, celebrated with an exhibition-event entitled “80 years of history. A way to leadership”that covers the history of the Group in all sectors in which Pirelli is active. Industry first of all, but also sport, communication, social and cultural activities, which have left their mark in the collective memory of the country and often have crossed the national borders.

During a press conference at the Santo André factory in the State of San Paolo attended by the Brazilian Minister of Development, Industry and Commerce with Overseas, Miguel Jorge, representatives of the local institutions, the Consol General of Italy in Brazil, Marco Marsilli, the director of ICE of San Paolo, Giovanni Sacchi,the Chairman of the Pirelli Group, Marco Tronchetti Provera, Managing Director of Pirelli Tyre Francesco Gori and the CEO of Pirelli Pneus Latin America, Guillermo Kelly, new development plans were illustrated for the three-year period 2009-2011, which include a further investment in Brazil of 200 million dollars and an increase in production capacity.

The strategy of reinforcement in the area will consolidate the leadership of the Pirelli Group in South American markets. The new investments will permit an increase in production of 20% in car and motorcycle tyres. Brazil, where Pirelli has been present since 1929, is a country determined by the strategy of growth of the Group. The country is the leading car and truck market on the South American continent and is one of the largest at a world level. 

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img_p7Cinturato P7 is already on the track. A few days before the official presentation in Rome from 3-8 April, the Pirelli ecological tyre for large cubic capacity cars is on the Nardò International Test Track in the province of Lecce, Italy, conducting a dynamic test marathon involving a total of 500 journalist-testers and dealers from all over Europe.

Awaiting them at the Salento circuit is a ‘scuderia’ of the latest and most prestigious Audi, Mercedes-Benz, Alfa Romeo, BMW and Volvo E-class cars, for which the Cinturato P7 has been selected by their manufacturers as original equipment.

Performance and safety while respecting the environment. The Cinturato P7 is the first tyre for cars in the top market segment able to be a high performer, safe and ecological at the same time, due to avant garde materials and design techniques, which Pirelli recounted at the Castello Monaci in Lecce.

In synthesis: compounds and materials, structure and tread pattern were developed in equilibrium among themselves so as to guarantee constant performance for the whole life of the tyre in terms of reduction in harmful emissions, lowering noise levels, operating economy, shorter braking distances and handling.  P7 is constructed entirely of materials without highly aromatic oils, ensuring an overall reduction in consumption of up to more than 4% and lowering acoustic emissions by 30%, while on the safety front it offers better braking performance in both the wet and dry by 2 and 1 metres respectively.

In line with ‘green performance’, the Pirelli Group slogan for the next three years, Cinturato P7 is ecology applied to the whole chain, from research to the end product and still more.

On the occasion of the introduction of the P7, Pirelli is launching in Italy a campaign for the ‘scrapping’ of tyres with a totally auto-financed initiative that envisages a contribution in the acquisition of fuel for motorists who decide to replace their tyres with eco-compatible products. 

In addition, the Salento launch is an Impatto Zero® event, the project of LifeGate that actuates the intentions of the Kyoto Agreement. All the carbon dioxide emissions generated by the static and dynamic presentation activity of the Cinturato P7 will be compensated for with the creation and protection of a new forest of 56,000 square metres in the reserve of Amistad Caribe in Costa Rica, the country with the highest percentage of bio-diversity in the world, which has already adopted courageous environmental policies to hold back deforestation.
Cinturato P7 will be available in the replacement market from May. Meanwhile, the logo of th new product was “fielded” on Sunday 5 April at Udine, Italy, on the shirts of the black-and-blues in the Udinese-Inter football match.

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Celebration China LeagueTomorrow at the Hangai stadium in Zhengzhou, the whistle will blow to kick off the first Chinese Super League (CSL) sponsored by Pirelli, the soccer event with the biggest following in the country, with 150 million TV viewers last year and an average of 25,000 fans in the stands for each game.

Organised by the Chinese Football Federation (CFA), from this year and for the next three seasons Pirelli will be the league’s institutional sponsor as a result of a preliminary accord signed today by Giuseppe Cattaneo, managing director of Pirelli China, and Lv Feng of the CFL.

The objective is to further reinforce the image of the Group through sport, supporting Chinese football, accompanying its evolution and offering an international know-how through a collaboration activity. An initiative that confirms the strategy of a growing integration into the Chinese community and its social fabric.

Chairman of the Pirelli Group Marco Tronchetti Provera said, “China is one of the leading markets in the world economy. Sponsoring the CSL is a great opportunity for those, like us, who have an important industrial presence and relations with the local community, which have become increasingly deep-rooted and profound over time. The popularity of football and its power of aggregation makes it an ideal vehicle to contribute to enabling the Pirelli brand to enter Chinese homes”.