Sustainability Channel

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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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PIRELLI EGYPT: 4TH EDITION OF THE IMAGE COMPETITION

The fourth edition of the Project saw the participation of six teams coming from El Karnak, Abu Sinbil, El Salam, El Hazira, El Mesiry and El Waqqad, which presented, between November 1st 2016 and January 1st 2017, innovative projects using recycled materials and a limited budget.

There were no further rules leaving full space for creativity, initiative and improvisation. The projects were assessed by 10 judges from Pirelli and non-participating villages that based their evaluation on before and after pictures, visits and interviews with population, taking account of nine criteria’s: innovation, efficiency of waste usage, encouraging other community members, solving existing problems, number of beneficiaries, project evaluation from beneficiaries’ point of view, quality, number & size of projects, safety measures.

The final result was outstanding. The three most appreciated projects – El Salam, El Waqqad, El Kamak – were awarded in a Ceremony held on February 15th in Alexandria.


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PIRELLI RECEIVES THE “OSCAR MASI FOR INNOVATION” AWARD

AIRI (Italian Association for Industrial Research) has awarded Pirelli the “Oscar Masi for Innovation” award whose main subject for 2016 was “innovative products and processes in line with future smart manufacturing”.

The award was handed over to Pirelli’s researchers Gianni Mancini and Vincenzo Boffa, who have been working for four years to the project “Prototype CVA: Automatic Visual Control of the tyre”.

The project was born in Pirelli’s R&D laboratories in Milan and has seen the important collaboration of the University of Bologna and of the Turin Polytechnic.

The CVA is an automatic system of product’s analysis which uses innovative technologies of artificial vision and automation to assess potential defects of the final product.

Pirelli has developed the algorithms necessary to elaborate images and see potential defects, introducing a really interesting innovation which could be very useful in a process which today can only be made manually.

Pirelli’s CEO Mr. Tronchetti Provera stated: “this award is an incentive for our researchers to continue creating advanced solutions, is an incentive for the Group to continue with research in collaboration with the most prestigious universities and research centers and is also an incentive for the Country to always consider research as the driver of growth and innovation”.


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PIRELLI AMONG THE TOP THREE AT THE REPTRAK AWARD 2016

Last Wednesday Reputation Institute Italy awarded Pirelli the third place in the RepTrak 2016 ranking.

The score of 81.5 is calculated through the analysis of seven parameters evaluating the trust level consumers ascribe to the company: product and services, innovation, working place, governance, social responsibility, leadership and performance.

Reputation Institute is active worldwide in providing measuring and advisory services on reputation. Every year, with the RepTrak method, it assesses more than 7,000 companies from more than 50 Countries.