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Brazil: Pirelli wins the “Top of Mind” award organised by the Datafolha Institute of São Paulo

Top of Mind, the market research study conducted by the Brazilian Datafolha Institute, has come to its 24th edition; between 27th and 30th July 2014, a group of 204 interviewers was deployed in more than 170 Brazilian towns to find 5,694 male and female consumers (with an average age of 39.5 years) to ask them the big question: What is the first brand that comes to your mind?

For the 6th consecutive year, Pirelli was the most mentioned brand by 59% of Brazilian men (Top Masculino category) and, for the 12th consecutive year it has gained the leadership as the most mentioned brand in the tyre category (46% of respondents). According to Paolo Dal Pino, Chairman of Pirelli South America, this brand awareness is linked to “its presence in Formula 1, the sponsorship of the restoration of the Christ the Redeemer of Corcovado, its strong presence in OE and Brazilian motorsports, as well as the strength of its sales network”.

The award ceremony was held on 27th October in São Paulo, with more than 1,500 attendees, including the management of the companies and agencies that represent the most mentioned brands by Brazilians.

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Pirelli is listed on the STOXX® Global ESG Leaders Indices 2014-15, for the third consecutive year after the 2014 assessment.

The indices were created in 2011 by STOXX Limited which, on the basis of sustainability performance, selects 313 companies from among the 1,800 stocks included in an initial basket of international equities, the STOXX Global 1800 Index.

These indices base their selection criteria on the indicators suggested by EFFAS (European Federation of Financial Analysts Societies) and DVFA (Society of Investment Professionals in Germany), and the scores of the examined companies are based on the ESG ratings given by the agency Sustainalytics.

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Pirelli wins BMW innovation award

PIRELLI rewarded by BMW as most innovative supplier in the “quality” category

Pirelli has been presented with the 2014 BMW Supplier Innovation Award, a prize that the German manufacturer gives to its most innovative suppliers every year. The Italian tyre firm was awarded the ‘best innovation in quality’ prize at a ceremony held yesterday in Amsterdam, for its Real Dynamic Curing technology: used in the tyre vulcanisation process. This technology, adopted by Pirelli throughout its factories, allows the optimal degree of vulcanisation to be calculated for each tyre via the use of a thermal sensor. Vulcanisation, or in other words the process in which a tyre’s characteristics are ‘set’ by heat, is the final phase in the tyre production process and a determining factor in the quality of the finished product.

The prize was collected Pirelli’s General Manager Technology, Maurizio Boiocchi.

Pirelli is also one of the key suppliers to BMW worldwide also in terms of the amount of product provided. Thanks to research centres and production facilities located in areas where premium and top of the range cars are frequently sold, including Brazil, China, Europe and the USA, Pirelli is able to develop tyres that are perfectly suited to BMW models in every corner of the world.

In particular, Pirelli produces made to measure run-flat tyres in close collaboration with BMW’s engineers, specifically designed for each model. These tyres can be distinguished by a special star marking on the sidewall, which indicates that the tyres have been made especially. As a result, safety is improved and the driveability of the vehicle is maximised.

Pirelli has more than 200 homologations for the BMW Group, in sizes from 16 to 21 inches. The long list of models equippped with Pirelli tyres include SUVs such as the X1, X3, X5 and X6 as well as the 1 Series, 2 Series, 2 Series Active Tourer, 3 Series, 3 Series GT, 4 Series, 5 Series, 6 Series Gran Coupé, and 7 Series. Also included is the MINI Paceman and Countryman.