Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli announces that it has signed an agreement with the Faria da Silva family to acquire 60% of the company equity of Campneus, one of Brazil’s major tyre distribution networks, for a value of approximately 54 million reais, equal to 22.5 million euro, and subject to adjustment on the basis of the asset situation on the closing date.

In line with the 2012-2014 industrial plan presented in London last November, with this operation Pirelli intends to strengthen its leadership in the Brazilian market both in retail and wholesale distribution, focusing on the higher growth Premium segment and increasing the number of Pirelli owned (Pirelli Pneuac) points of sale from the present 48 to 102.

The 54 Campneus points of sale included in the agreement are already part of Pirelli’s distribution network in Brazil, which counts over 600 points of sale in total. The Campneus stores, which will continue under the same brand even after the closing of the operation, are located in the states of São Paulo, Minas Gerais, Paraná, Mato Grosso do Sul, Santa Catarina and Rio Grande do Sul. They sell the complete range of Pirelli tyres for cars, light-trucks, trucks, buses and agricultural machinery, as well as for earth moving and off road equipment.

The agreement is subject to approval by CADE, the Conselho Administrativo de Defesa Econômica brasiliano, and finalization is expected at the end of the first half of 2012.


The first Campneus point of sale was opened in the Brazilian city of Campinas on September 19th, 1975 and the following year extended to three resellers in the sates of São Paulo and Minas Gerais. At present, the company employs around 600 people in seven Brazilian states.


With over 80 years’ commercial presence in Brazil, Pirelli has five tyre production factories in the country: in Gravataí (RS), Campinas (SP), Santo André (SP), Sumaré (SP) and Feira de Santana (BA). The company employs around 9,000 people in its Brazilian plants and has its own testing grounds in Sumaré city for its R & D activities. As well as official Pirelli resellers, the commercial structure in Brazil includes the Pirelli owned Pneuac chain with 48 points of sale in 14 states.

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Pirelli with InterCampus in Mexico

The new activity will involve children to help them grow towards the values of the sport

Social integration against youthful hardships, in areas at risk, support for the educational system, educational training by the instructors: all of this is Inter Campus and now it is also in Mexico. Pirelli supports the Inter Campus projects in various parts of the world by the process of growth and integration of the young generation through sport, creating a link with the social fabric in which the society is present.

The Inter Campus programme has been active since 2004 at Queretaro, a colonial town 200 kilometres north of Mexico City, where the Marcelline sisters continues to offer underprivileged children from the peripheral quarter of Bolanos and the Girasol school the chance to take part in sports activities on the attractive seven pitch of synthetic grass inside their college grounds. The activity is run by coordinator Ernesto Ortega, professor of physical education at the institute, who has organised a theoretical course with eight trainers and a group of about 15 students from the Autonoma University of Sports at Queretaro. The theoretical courses, held every morning, are followed by practical ones in the afternoons on the pitch in which over 100 children participate.

As further development of the activities that have been in operation for years, the visit of an Inter Campus delegation was an opportunity of activating two new centres. Starting from 17 March, the Mexican project was expanded to include new activities that will involve the children. Christian Valeiro of Inter Campus will work directly with the project as he already had experience with other groups in Mexico: after a carefully inspection in Mexico City, he has given his OK to begin.

Another centre has been activated on a small cement pitch within the structure near the Fundaciòn Renacimiento located at Tepito, one of the most underprivileged and dangerous quarters in the Federal District. In line with tradition, the distribution of shirts to 25 children participating in the first training session was carried out and the event was run successfully by Ricardo and Omar, social workers with the same past as the children hosted by the institute, who manage the activity during the course of the year.

Boys and girls from 6 to 14 years-old, who share a difficult existence, come together with football in a cheerful and surprisingly equal game for all the children throughout the world. The ‘callejeros’, children of the street, learn respect for the others by playing and are taught tolerance through the sport.

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Pirelli ‘Top employer’ in Germania

Pirelli is a ‘Top Employer Automotive 2010/2011’ in Germany. That has been confirmed by CFR, the international research institute that provides comparative analyses on HR management and best company practices.

Business culture, work-life balance, pay, training, career development opportunities and innovation management; those were the aspects examined this year in the CFR study, which has rewarded 25 companies in the automotive sector, from the major car manufacturers to small replacement product suppliers. Now in its fourth year, the research was carried out in collaboration with the consultancy company A.T. Kearney, CAR (the Centre for Automotive Research), the University of Duisburg-Essen and the Association of the German Motor Industry.

In particular, Pirelli distinguished itself in the primary benefit, career opportunities and innovation management categories. “For us and our employees, these are very important. To create an environment in which people feel at ease and can develop their abilities is, for us, a fundamental task. The award we have received makes us very happy and even more motivated in our commitment to work well for our employees”, declared Josef Lottes, head of human resources and organisation at Pirelli Germany.

CFR is an independent research company with operations in 12 countries on three continents. The HR projects of the CFR Institute include Top Employers (known locally as Best Employers South Africa, Top Arbeitgeber Deutschland und Der Schweiz and Top Employeurs France) plus projects in specific sectors such as Top Arbeitgeber Automotive, Top IT Employers, Britain’s Top Legal Employers and Careers SA.

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