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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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PIRELLI IS HOSTING THE ECOPNEUS EXIBITION

From July 7th to July 30th Pirelli’s employees can visit the “Material-Value-Immaterial” photography exhibition, entirely dedicated to tyres’ recycling.

The exhibit arises from young Milanese photographer Daniele Tamagni’s suggestions. For Ecopneus – non-profit Limited Company working on the traceability, collection, treatment and recovery of End-of-Life Tyres (ELT) – he realized a series of snapshots narrating the first and the second life of tyres.

Images are exhibited inside Pirelli’s headquarter in Milan Bicocca and have a two-fold purpose: to sensitise the audience on the environmental implications related to the recovering of End-of-Life Tyres and to show what are tyres’ possible reuses, such as the creation of synthetic soccer fields and road asphalt.


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Ford Green Pillar Award goes to Pirelli

During the annual World Excellence Awards, Ford Global Purchasing Vice President Hau Thai-Tang awarded Pirelli with the Green Pillar Award, recognizing Pirelli’s leadership in sustainability and support of Ford’s “Reinventing Green” brand pillar, featuring technologies that create safer, more eco-friendly and quality products to enhance the overall vehicle experience.

We are thrilled to receive this award from Ford, a partner whom we value tremendously. We look forward to continuing our long-standing technical partnership and providing our high- quality, technologically advanced tires. Our goal is to meet both Ford’s unique driving needs of their vehicle portfolio, and Ford’s sustainability focus, which is an important driver for our company as well said Pierluigi Dinelli, CEO & Chairman of Pirelli Tire North America.

Ford’s World Excellence Awards allow us to recognize and thank our partners who support us in all we do said Hau Thai-Tang. In a year with a record number of global product introductions, Pirelli demonstrated a strong commitment to both quality and performance, and we’re honored that they are a part of our ONE Ford team.”


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Pirelli Romania: Solidarity Champions

For the International Children’s Day on June 1st, Pirelli joined other companies and the Italian Embassy in Bucharest in organizing a charity match between champions who have made history in Italian and Romanian football.

To mention a few, Franco Baresi, Pietro Vierchowod, Totò Schillaci, Dan Petrescu, Adrian Mutu, Tudorel Stoica and the young Ianis Hagi – son of Gheorghe, the greatest football symbol in Romania- took the field for solidarity.
The event was organised to raise funds for the “Societatea Academica A Stiintelor Comportamentale din Romania”, which helps children who live in poverty conditions in the regions of Covasna and Teleorman.
The match ended with a 3-1 win for the Italians, following two goals by Ruggiero Rizzitelli and one by Alessandro Bianchi. Dan Petrescu scored for the home team.