Sustainability Channel

GREEN TRUCK INNOVATION: NEW REGIONAL R:01

Pirelli Tyre has presented to the international press and dealers the new series R:01 for the Regional segment during two days that culminate today with participation in Autopromotec ’09, the international fair devoted to the equipment and products of the automotive industry.

The new Regional is a revolutionary tyre able to combine two points of view that, until recently, seemed irreconcilable: the severe norms in favour of the environment and the needs of the client. FR:01 for directional axles and TR:01 for traction axles anticipate the norm concerning respect for the environment, at the same time satisfying request for a reduction in the costs of management coming from clients due to greater mileage, reduction in fuel consumption, remouldability and respect for the environment, as emphasised by the Ecoimpact icon on the sidewall of the tyre.

The Bolognese event was also the right occasion on which to introduce a packet of new services in support of the operators: the Pirelli Retreading System, the renewed Pirelli system for remoulding tyres, the assistance on the road CQ24 International and Credit Tyre, the financing system for fleets and dealers.

Truck, the Pirelli Group’s new three-monthly magazine devoted to the world of transport, was also presented to the public and opens a channel of communication between the company and end users for continuous updating and closer examination of product innovations and the needs of the client. Tyres of the R:01 series were donated to the Civil Defence organisation at Aquila to equip the heavy vehicles of the Fire Service.

THE GREEN MARATON OF "CINTURATO P7"

Cinturato P7 is already on the track. A few days before the official presentation in Rome from 3-8 April, the Pirelli ecological tyre for large cubic capacity cars is on the Nardò International Test Track in the province of Lecce, Italy, conducting a dynamic test marathon involving a total of 500 journalist-testers and dealers from all over Europe.

Awaiting them at the Salento circuit is a ‘scuderia’ of the latest and most prestigious Audi, Mercedes-Benz, Alfa Romeo, BMW and Volvo E-class cars, for which the Cinturato P7 has been selected by their manufacturers as original equipment.

Performance and safety while respecting the environment. The Cinturato P7 is the first tyre for cars in the top market segment able to be a high performer, safe and ecological at the same time, due to avant garde materials and design techniques, which Pirelli recounted at the Castello Monaci in Lecce.

In synthesis: compounds and materials, structure and tread pattern were developed in equilibrium among themselves so as to guarantee constant performance for the whole life of the tyre in terms of reduction in harmful emissions, lowering noise levels, operating economy, shorter braking distances and handling.  P7 is constructed entirely of materials without highly aromatic oils, ensuring an overall reduction in consumption of up to more than 4% and lowering acoustic emissions by 30%, while on the safety front it offers better braking performance in both the wet and dry by 2 and 1 metres respectively.

In line with ‘green performance’, the Pirelli Group slogan for the next three years, Cinturato P7 is ecology applied to the whole chain, from research to the end product and still more.

On the occasion of the introduction of the P7, Pirelli is launching in Italy a campaign for the ‘scrapping’ of tyres with a totally auto-financed initiative that envisages a contribution in the acquisition of fuel for motorists who decide to replace their tyres with eco-compatible products. 

In addition, the Salento launch is an Impatto Zero® event, the project of LifeGate that actuates the intentions of the Kyoto Agreement. All the carbon dioxide emissions generated by the static and dynamic presentation activity of the Cinturato P7 will be compensated for with the creation and protection of a new forest of 56,000 square metres in the reserve of Amistad Caribe in Costa Rica, the country with the highest percentage of bio-diversity in the world, which has already adopted courageous environmental policies to hold back deforestation.
Cinturato P7 will be available in the replacement market from May. Meanwhile, the logo of th new product was “fielded” on Sunday 5 April at Udine, Italy, on the shirts of the black-and-blues in the Udinese-Inter football match.

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PIRELLI LAUNCHES THE FIRST TYRE SCRAPPING PROGRAMME

Motorists who replace old tyres with new eco-compatible products will receive a fuel contribution up to 60 euros, fostering road safety and environmental protection.

The initiative, totally financed by Pirelli, was presented today in Rome by Chairman Marco Tronchetti Provera and Pirelli Tyre CEO Francesco Gori, at an event attended by Altero Matteoli, Minister for Infrastructure and Transportation, Adolfo Urso, Undersecretary for Economic Development and International Trade, Mario Valducci, Chairman of the Transportation, Post and Telecommunications Commission of the Chamber of Deputies, and Andrea Mondello, Chairman of Unioncamere.

This is an incentive programme is completely new for the sector and will take place from the end of May until the end of July and is being carried out in collaboration with ENI for members of the You&Agip programme. For the replacement of worn tyres below the legal limit (1.6 mm of remaining tread), Pirelli will recognise a contribution of up to 60 euros for the purchase of fuel, depending on the type of eco-compatible tyres that will be acquired.

Protagonists of this innovative incentives programme are the Cinturatos, the family of Pirelli ‘green’ tyres which, after the P4 and P6 launched last year for cars in the medium segments, is now widened with the new P7, unveiled at the same event at the Tempio di Adriano.

The first high performance ecological tyre destined for the high sector of the market ensures a reduction in carbon monoxide emissions of up to 4 grams per kilometre drive, and reduces acoustic emissions by 30%, while guaranteeing optimum performance in both the wet and dry.
In the meantime, research activity at Pirelli Labs to further reduce environmental impact has isolated in the rice husk – waste from the preparation of rice and not for food use – a natural component which will enter into the structure of tyres from the end of the year, reducing synthetics among their production components, therefore, to the advantage of minimising impact on the environment.

With the scrapping incentives and the Cinturato P7 together, Pirelli is aiming to re-launch demand in moments of difficult circumstances such as these, stimulating the adoption of products of low environmental impact and favouring greater road safety.