Sustainability Channel

PIRELLI A "MODEL COMPANY"

Pirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.

PIRELLI THE PREFERRED BRAND OF THE READERS OF "SPORTAUTO"

Pirelli is the leader for ‘sportiness‘ and ‘excitement‘ according to the readers of SportAuto, the leading German magazine in the sports motoring sector.

That is what emerged from the recent survey that the authoritative publication carries out among its readers each year to gather the opinions of users and enthusiasts and reward the brand that most satisfies them.

Compared against the products of the most important tyre manufacturers, Pirelli shone in driving safety and dynamism, distinguishing itself for its safe handling in corners, stability at high speed, safety in the wet and excellent braking performance.
The Pirelli brand scored high marks in many of the sections, among them the tyres’ sporty look and performance in evaluation tests.

“The ‘Best Brand’ award is an important incentive for the future and we will work to defend this title“, said Michael Borchert, Marketing and Sales executive of Pirelli in Germany.

PIRELLI "BEST INVESTOR" IN THE DISTRICT OF GORJ

Pirelli & C. Eco Technology is the best investor of the year in the District of Gorj, Rumania. That has been established by Antena 1, the top commercial television channel with national coverage in the country, which instituted the ‘Best Investor’ award last year together with others for the companies and institutions of various sectors.

The presentation ceremony, organised by Antena 1 in cooperation with the District of Gorj and the Municipality of Targu-Jiu, took place on 20 December in the Targu-Jiu capital and involved numerous members of the local media.

An important closing of the year for Pirelli Eco Technology, the Pirelli Group company committed to the reduction of polluting emissions which, on 5 December, celebrated the fact that it had made its first anti-particulate filter in its Rumanian factory at Bumbesti-Jiu, one of the seven cities in the District of Gorj in the historic region of Oltenia.