PIRELLI THE PREFERRED BRAND OF THE READERS OF "SPORTAUTO"
Pirelli is the leader for ‘sportiness‘ and ‘excitement‘ according to the readers of SportAuto, the leading German magazine in the sports motoring sector.
That is what emerged from the recent survey that the authoritative publication carries out among its readers each year to gather the opinions of users and enthusiasts and reward the brand that most satisfies them.
Compared against the products of the most important tyre manufacturers, Pirelli shone in driving safety and dynamism, distinguishing itself for its safe handling in corners, stability at high speed, safety in the wet and excellent braking performance.
The Pirelli brand scored high marks in many of the sections, among them the tyres’ sporty look and performance in evaluation tests.
“The ‘Best Brand’ award is an important incentive for the future and we will work to defend this title“, said Michael Borchert, Marketing and Sales executive of Pirelli in Germany.
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