Sustainability Channel

PIRELLI FOR EDUCATION PAR EXCELLENCE

The just created Association for Education of Excellence is a non-profit making organisation which has the task of “promoting and favouring education initiatives of excellence in relation to the needs and prospects of the world of work, research and business”.

Its first initiative is the establishment of the School of High Education for Management.

Convinced that, also in periods of crisis, it is necessary to invest in the future, the three foundations have decided to respond to the need for better education for the young with concrete initiatives, giving their backing to quality and openness to innovation. It is from that premise that the School of High Education for Management has been established, in collaboration with the Collège des Ingénieurs, one of the most authoritative European institutions in the field of management education.

The School of High Education for Management will be aimed at young graduates in engineering and in scientific and economics disciplines (15 the first year, 40 at full capacity) offering them a full-time Masters Degree in Business Administration based on four months of education in-hall and six months of action training in a company: the young people will join client companies as junior consultants and will work on projects of strategic interest.

The Masters Degree will be free of cost for course members, who will be selected exclusively on the basis of merit and preparation (not for income), who will be paid, as a result of a contractual engagement that will terminate at the end of the duration of the period of education: that distinguishes the initiative from other similar undertakings.
The start of the courses is scheduled for September 2009; in-hall education (in the English language) will take place in part together with lecturers and the students of the Collège des Ingénieurs in the offices of Paris, Stuttgart and San Gallo, in part in the offices in Turin with lecturers from the Italian polytechnics and universities and from the world of business.
Those who participated in the press presentation of the school were John Elkann, vice-president of the Giovanni Agnelli Foundation, Riccardo Garrone, president of the Edoardo Garrone Foundation, Antonio Calabrò, director of the Pirelli Foundation and Philippe Mahrer, president of the Association du Collège des Ingénieurs. Gustavo Bracco, head of the school, presented the fundamental principals of the initiative.

PIRELLI SPONSORS THE "CHINESE FOOTBALL CHAMPIONSHIP"

Tomorrow at the Hangai stadium in Zhengzhou, the whistle will blow to kick off the first Chinese Super League (CSL) sponsored by Pirelli, the soccer event with the biggest following in the country, with 150 million TV viewers last year and an average of 25,000 fans in the stands for each game.

Organised by the Chinese Football Federation (CFA), from this year and for the next three seasons Pirelli will be the league’s institutional sponsor as a result of a preliminary accord signed today by Giuseppe Cattaneo, managing director of Pirelli China, and Lv Feng of the CFL.

The objective is to further reinforce the image of the Group through sport, supporting Chinese football, accompanying its evolution and offering an international know-how through a collaboration activity. An initiative that confirms the strategy of a growing integration into the Chinese community and its social fabric.

Chairman of the Pirelli Group Marco Tronchetti Provera said, “China is one of the leading markets in the world economy. Sponsoring the CSL is a great opportunity for those, like us, who have an important industrial presence and relations with the local community, which have become increasingly deep-rooted and profound over time. The popularity of football and its power of aggregation makes it an ideal vehicle to contribute to enabling the Pirelli brand to enter Chinese homes”.

METZELER ELEPHANT BRAND IS "BESTE MARKE 2009!"

For the second consecutive year, Metzeler has been elected the king of European motorcycle tyres. The ‘Beste Marke 2009‘ award has been made to the company after a survey carried out by ‘Motorrad‘, the authoritative magazine of publisher Motor Presse and a publication which has grown substantially in Europe over the last three years.

Divided into 160 categories, from brakes to crash helmets to riding boots, the survey asked the magazine’s readers to express their preferences on the basis of a number of important parameters, like availability, value, safety and communication.

In this year’s ‘tyre’ category, 65.8% of the 30,000 readers from 12 different countries who responded to the survey said ‘Metzeler’. A matter of great satisfaction and the result of the Interact™ communications programme, which enabled Metzeler to enter into direct contact with the world of the motorcyclist in 2008, involving them in events and initiatives on the web, like the Roadtec Z6 Interact™ competition and the 2008 Experts on the Road trip.

“This is a fantastic result and confirms that all our activities for this brand have been well received by the marketplace and it also shows what a strong value this brand in Germany represents“, stated head of marketing and sales, Michael Müller. “We see this title as an example of our focus on producing safe and high quality products which are engineered for motorcycle riders, by motorcycle riders. We value this award and will fight to achieve additional successes in 2009.“