Sustainability Channel

PIRELLI TYRE WINS THE '2009 NATIONAL AWARD FOR INNOVATION"

“For the strong contribution of innovation to the  business results, achieved through the integration of concepts and instruments of innovation into the daily activities of the personnel of all levels of the organisation”, Pirelli Tyre has won the 2009 ‘Companies for Innovation’ award as part of the ’2009 National Award for Innovation’ promoted by Confindustria.
For the points achieved and “for the dynamic and integrated innovation used as a lever for the involvement of the whole company, with a view to ensuring the growth and competitiveness at an international level”, Pirelli Tyre won the ‘Award of Awards’, together with other companies that distinguished themselves in the various selected national awards schemes.
The award, which has only been open to large companies from  this year, was recognised among the prizes within the framework of the ‘Award of Awards’, instituted in 2008 by the office of the Prime Minister to enhance the best capacity for innovation by companies, universities, administrations, institutions or single creators.
The awards ceremony took place yesterday afternoon in Rome at the Palazzo del Quirinale, where the chairman of Pirelli Marco Tronchetti Provera received the ’2009 National Award for Innovation’ from the Italian head of state, President of the Italian Republic Giorgio Napolitano.

IN U.K. THE TYRE OF THE YEAR 2009 IS PIRELLI P ZERO

Pirelli triumphs in UK. The P Zero™ has beaten three other competitor brands to win the Auto Express Tyre of the Year Award for 2009.
Comprising several disciplines, including braking and handling in the wet and dry, aquaplaning, rolling resistance and price, the P Zero™ performed exceptionally well, resulting in Pirelli being voted the overall winner.
Auto Express commented: “Designing tyres is all about trading off performance in one area for a gain in another However, Pirelli has certainly hit on a winning compromise here, as the P Zero™ starred not only in the wet, but also in the dry. It topped the times on both handling tracks, plus got the honours in curved aquaplaning. No wonder it inspires confidence when the heavens open. A great all-rounder that thoroughly deserves a place on your car.”

GREEN TRUCK INNOVATION: NEW REGIONAL R:01

Pirelli Tyre has presented to the international press and dealers the new series R:01 for the Regional segment during two days that culminate today with participation in Autopromotec ’09, the international fair devoted to the equipment and products of the automotive industry.

The new Regional is a revolutionary tyre able to combine two points of view that, until recently, seemed irreconcilable: the severe norms in favour of the environment and the needs of the client. FR:01 for directional axles and TR:01 for traction axles anticipate the norm concerning respect for the environment, at the same time satisfying request for a reduction in the costs of management coming from clients due to greater mileage, reduction in fuel consumption, remouldability and respect for the environment, as emphasised by the Ecoimpact icon on the sidewall of the tyre.

The Bolognese event was also the right occasion on which to introduce a packet of new services in support of the operators: the Pirelli Retreading System, the renewed Pirelli system for remoulding tyres, the assistance on the road CQ24 International and Credit Tyre, the financing system for fleets and dealers.

Truck, the Pirelli Group’s new three-monthly magazine devoted to the world of transport, was also presented to the public and opens a channel of communication between the company and end users for continuous updating and closer examination of product innovations and the needs of the client. Tyres of the R:01 series were donated to the Civil Defence organisation at Aquila to equip the heavy vehicles of the Fire Service.