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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Swiss motorists prefer Pirelli – P lunga is the year’s best tyre brand for the fourth consecutive year according to ‘Auto Illustrierte’ readers

For the fourth consecutive year, Pirelli has won the ‘Best Tuning Cars & Best Brands 2009’,  the contest most liked by the readers of ‘Auto Illustrierte’ (AI), the prestigious independent Swiss motoring magazine. In a survey involving over 2,000 readers, Pirelli was declared the best tyre brand of 2009.Press_Automobilisti-svizzeri

The ‘Best Brand’ contest has by now become an important institution of AI magazine, especially for tuning enthusiasts. Dieter Jermann, Director Swiss Market, Pirelli Tyre (Europe) SA, personally received the ‘Best Brand Award 2009’ during the l’Auto Zürich Car Show, the most important and most visited car fair in German Switzerland, which took place in the city from 5-8 November.


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INTER CAMPUS ROMANIA: THE SEASON BEGINS!

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Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association. 

Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.

“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.

“Pirelli is an example of commitment in the social and sporting life of Slatina”, said Darius Dialcov, Mayor of the city. “They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.

It was Christian Chivu who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.


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PIRELLI LATIN AMERICA STARTS THE WEEK OF QUALITY

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Pirelli Latin America has launched a quality week. A packed programme of activities concentrated on the subject of quality with a 360° approach is taking place from 9-13 November in the factories of Brazil, Argentina and Venezuela.

Guided visits of production, to the test facility at Sumaré, to Pirelli dealers and suppliers; the five days will also include special lessons devoted to ‘effective actions’ for quality and how to motivate a people toward their realisation.

An innovative way to manage the subject of quality. The main objective of this week is to increase the attention and knowledge of everyone concerning quality, which is an integral part of the companies’ daily lives. 



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