Sustainability Channel

CHINA: P7 AND P ZERO BEST TYRES OF THE YEAR

Pirelli scored a double at the 2009 China Tyre Enterprise Summit, which concluded recently in Shanghai.
The Cinturato P7 was voted “The Best New Tyre of the Year”, the Summit’s most prestigious award, while the P Zero, the high range tyre, won “The Best Ultra-High Performance Tyre” award as a result of its excellent performance in relation to that of its competitors in the category.
 
The Summit, which focused on an eco-sustainable theme of energy saving and protection of the environment, had at the centre of its debate research into new eco-compatible materials, the introduction of technological innovations that imply a lesser environmental impact and the creation of tyres that are increasingly ‘green’.
The attribution of two such important awards demonstrates the general appreciation by the industrial world of Pirelli’s policy of safety and respect for the environment, which it has pursued in recent years.
 
The awards were received on behalf of Pirelli by Michael Cati, commercial director of Pirelli Tyre China, who said, “It is a great honour for Pirelli to receive this recognition. From 2005, when the company entered the Chinese market, it has always introduced its latest technology and its new products. The P Zero and Cinturato P7 are proof of that. In line with the theme of the Summit, Pirelli will continue to focus on ‘green’ technology and energy saving while continuing to marry respect for the environment and performance“.

IN U.K. THE TYRE OF THE YEAR 2009 IS PIRELLI P ZERO

Pirelli triumphs in UK. The P Zero™ has beaten three other competitor brands to win the Auto Express Tyre of the Year Award for 2009.
Comprising several disciplines, including braking and handling in the wet and dry, aquaplaning, rolling resistance and price, the P Zero™ performed exceptionally well, resulting in Pirelli being voted the overall winner.
Auto Express commented: “Designing tyres is all about trading off performance in one area for a gain in another However, Pirelli has certainly hit on a winning compromise here, as the P Zero™ starred not only in the wet, but also in the dry. It topped the times on both handling tracks, plus got the honours in curved aquaplaning. No wonder it inspires confidence when the heavens open. A great all-rounder that thoroughly deserves a place on your car.”

GREEN TRUCK INNOVATION: NEW REGIONAL R:01

Pirelli Tyre has presented to the international press and dealers the new series R:01 for the Regional segment during two days that culminate today with participation in Autopromotec ’09, the international fair devoted to the equipment and products of the automotive industry.

The new Regional is a revolutionary tyre able to combine two points of view that, until recently, seemed irreconcilable: the severe norms in favour of the environment and the needs of the client. FR:01 for directional axles and TR:01 for traction axles anticipate the norm concerning respect for the environment, at the same time satisfying request for a reduction in the costs of management coming from clients due to greater mileage, reduction in fuel consumption, remouldability and respect for the environment, as emphasised by the Ecoimpact icon on the sidewall of the tyre.

The Bolognese event was also the right occasion on which to introduce a packet of new services in support of the operators: the Pirelli Retreading System, the renewed Pirelli system for remoulding tyres, the assistance on the road CQ24 International and Credit Tyre, the financing system for fleets and dealers.

Truck, the Pirelli Group’s new three-monthly magazine devoted to the world of transport, was also presented to the public and opens a channel of communication between the company and end users for continuous updating and closer examination of product innovations and the needs of the client. Tyres of the R:01 series were donated to the Civil Defence organisation at Aquila to equip the heavy vehicles of the Fire Service.