Sustainability Channel

PIRELLI AMONG THE WORLD BIGGEST IN THE RETAIL SECTOR

Pirelli is the first Italian corporation in the classification of ‘Global Powers of Consumer Products’, the annual list of the 250 principal producers of consumer goods in the world compiled by Deloitte, one of the planet’s biggest companies of consultancy and review services.

In the 2009 edition, drawn up on the basis of the 2007 fiscal year, Pirelli moves up from 108th to 86th place, followed by Ferrero (100th), Barilla (123rd), Parmalat (129th), Indesit Company (144th) and Cremonini (207th).

The research by Deloitte has become essential reading for those who operate in, and follow, the evolution of the retail market. This year, the classification is dominated by electronics, with South Korea’s Samsung Electronics having become the biggest production company in the world, followed by Hewlett-Packard and Nestlé.

For more information, access Deloitte site .

ANTI-PARTICULATE PIRELLI FILTERS IN LISBON AND PORTO

Pirelli Eco Technology, the Pirelli Group subsidiary dedicated to technologies for lowering harmful emissions from diesel engines, has signed a memorandum of understanding with the Portuguese Ministries of Transportation and the Environment to test Feelpure anti-particulate filters on the public transit vehicles of Lisbon and Porto.
The MoU was signed yesterday in Lisbon by the CEO Pirelli Eco Technology, Bruno Tronchetti Provera, by the Secretary of State of the Portuguese Ministry of the Environment, Humberto Rosa, and by the Secretary of State of the Ministry of Transportation, Ana Paula Vitorino. The agreement calls for two phases of testing Feelpure anti-particulate filters, capable of reducing particle emissions from diesel-powered vehicles by more than 90%, resulting in a significant improvement in air quality. The first phase involves testing on the public transit vehicles of Lisbon, the second on those of Porto.
Meanwhile, in China, the conclusion of the testing phase begun in mid-2008 has opened the door to homologation and eventual commercialization of Feelpure anti-particulate filters there, with a potential market for 145,000 filtering systems in the city of Beijing alone.

PIRELLI AMONG THE TOP 100 BRANDS FOT THE REPUTATION INSTITUTE – NY

Reputation. That is the parameter on which they base the 2009 world classification styled by the Reputation Institute of New York, which places Pirelli among the top six most reliable Italian multinationals in the world.

Present in 29 countries, the Reputation Institute monitors over 600 companies of which they evaluate the quality of their products and services, financial performance, innovative character, leadership, work environment, social and ethical responsibility on the basis of the level of trust, admiration, esteem and respect accorded to them by public opinion.