Sustainability Channel

Pirelli Top of Mind

The question is: “What is the first brand that comes to mind when talking about tyres?”

In Brazil, the 42% of the consumers involved in the Datafolha Institute survey answered ‘Pirelli’.

That’s how we won for the 10th consecutive year, the Folha Top of Mind Award in the category Tyres.
The prize was awarded on the evening of October 24th at HSBC Brazil in Sao Paulo. The winners were presented ​​by Brazilian actors Dan Stulbach and Nivea Stelmann.
Additionally, we also achieved the Top of Mind award in the male category: we are the most remembered brand from all sectors by the male public.

FTSE4GOOD: PIRELLI SCORE IS 100/100

Pirelli is once again confirmed as the only Italian company in the Automobile&Parts sector to be included in the FTSE4Good Index.

The six monthly revision conducted by the independent agency EIRIS has reconfirmed Pirelli in the share indices for responsible investment of the London Stock Exchange FTSE4Good (FTSE Global and FTSE4Good Europe) with a score of 100 points out of 100, a further increase on the 99 points of March 2012 and the 98 of September 2011. Pirelli, which has been part of the FTSE4Good indices since 2002, has also been reconfirmed as the only Italian company in the Automobile&Parts sector to be included in the indices.

The FTSE4Good indices only include those companies which, on the basis of an independent evaluation conducted by the British agency EIRIS, respond to the stringent criteria of sustainable economic, social and environmental performance.

As well as other company characteristics, the evaluation includes the sustainable management of the supply chain, the regulations and instruments adopted for corporate governance, environmental management and performance as well as the policies put into effect and results achieved in the area of relations with each of its stakeholders.

Pirelli P1 wins the tyre sector’s most coveted recognition in China

On 2 August in  Shanghai, the magazine Motor Trend bestowed on our Cinturato P1 the  ‘2012 Environmentally Friendly Tyre of China’ title,  attributing to the tyre totally unique characteristics of efficiency and sustainability.

During voting, issues were examined such as how the tyre can carry out an important role in reducing harmful emissions and how the tyre manufacturers can optimise their ethical and social responsibility practices to best help a ‘sustainable circulation’ of traffic.