Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli- Ministry of environment: pact renewed until 2014

17 January: by adhering to this voluntary project, we commit ourselves to reducing tyre production’s impact on the environment

The agreement with the Italian Ministry of the Environment for the reduction of tyre production’s impact on the environment has been renewed. Chairman Marco Tronchetti Provera had already signed an agreement in January 2012 with the then Minister of the Environment, Corrado Clini during the “Driving Sustainability: a safe road to the future” international conference that took place at Bicocca. Now, we have renewed our commitment and as a result new production methodologies and technologies capable of respecting the environment even more will be experimented with and tested.

Said Dr. Tronchetti:“The signing testifies to our commitment to the realisation of an industrial model of sustainable growth through the development of avant garde technologies that will enable us to improve quality of life while fully respecting the environment”.