Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pirelli “Imagining the future with you” jury

Liza Donnelly of the New Yorker has translated our 2012 annual report project into a witty cartoon

“Imagining the future with you”, the new edition of Pirelli’s annual report. Over 400 contributions reached pages and devoted to the initiative, launched last November in key universities throughout the world. “Empathy”, “Loyalty”, “Creativity”, “Diversity”, “Humility”, “Courage” and “Imagination” are some of the values expressed by the young people on their idea of the future.

Today, we find out who will comprise the jury that will select the most representative words and the most significant values: they are Bina Agarwal, a lecturer in economics at the University of Manchester and president of the International Society for Ecological Economics; Thomas Goetz, broadcaster on scientific matters and long time editor of Wired magazine;, Steve McCurry, photo-journalist and photographer of the 2013 Pirelli calendar; Carlo Ratti, director of the Senseable City Lab at the Massachusetts Institute of Technology (MIT); Giuseppe Tornatore, film director, producer and script writer; and Sebastian Vettel, Formula 1 driver and triple world champion.

They will decide which words are to be published in the annual report and the 10 people who will undergo a paid training experience at our Milan headquarters.

While waiting to discover the 10 key words on which the young people will focus their creativity, Liza Donnelly, the famous cartoonist of the New Yorker magazine, is working for us…

Would you like to read the contributions from all over the world and get to know more about the members of the jury? Visit pages: and

Categories: Group Sustainability