Choose the right tyres and feel the difference

Beyond the evolution of engines, the true challenge for the automotive industry has shifted towards a vehicle’s ability to perceive its surroundings and transform them into information flows to optimise safety and performanceFrom software-defined ...

Weather in North America can be extreme. A driver in the Midwest can face blizzard conditions in January and sweltering summer heat just six months later. Someone commuting along the Pacific Coast navigates heavy rain one morning and dry, sun-bake...

Pirelli has transformed a noise typical of the internal combustion era into a key technological lever for the electrified carWhat has disappeared from cars with the arrival of electric vehicles? The engine noise. This absence has left a void now f...

The history, wet-surface specialisation, and technological future of the experimental centre where Pirelli and the world’s most prestigious car manufacturers develop the products of tomorrowFrom aircraft runway to Pirelli Proving Ground The Vizzol...

When it comes to SUVs, expectations are clear: safety, comfort and reliability that stands up to every day driving in a variety of conditions. These are the qualities that the new Pirelli Scorpion, the third generation of the historic family of ty...

This is how Pirelli trains the test drivers who define the character and identity of the tyres to comeA test driver is not a racing driver. At Pirelli, this concept is so clear that it forms the very foundation of their method. “The racing driver...

From virtualisation to the prototype: overcoming winter product trade-offs while optimising time and resourcesBuilding a winter tyre today does not simply mean making it “work on snow”. It means developing a product capable of functioning in oppos...

The new car, equipped with P Zero tyres and the optional P Zero Trofeo RS, enhances driving pleasure by removing all unnecessary elementsOne hundred years after the first “Super Sports,” Bentley revives the legendary name with the fourth generatio...

The all-season tyre secured first place, never placing outside the top three in any of the tests conducted by the British magazineThe Cinturato All Season SF3 has claimed the top spot in the comparative test by the British magazine Auto Express, o...

The new P Zero R and P Zero Trofeo RS tyres, tailor-made for the Stuttgart brand’s sports car, are distinguished by the letter ‘N’ on the sidewall, which indicates their specific development in collaboration with PorschePirelli expands its range o...