CUSTOM-MADE TYRE MARKING
Pirelli works in collaboration with the best car manufacturers to create the PERFECT FIT between car and tyre. This collaboration is achieved through dedicated technologies, processes and materials. By mixing these elements, Pirelli is able to develop marked tyres, custom-made for any kind of vehicle.
Fit on your car
WHY CUSTOM-MADE TYRES
READING TYRES
HOW TO READ A MARKED TYRE
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HOMOLOGATION
DEVELOPMENT PROCESS
CO-DESIGN 2 - 3 MONTHS
A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling, or simply in terms of overall balance and performance.
PROTOTYPE DEVELOPMENT 2 - 3 YEARS
The creation of a base tyre with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behaviour, winter performance, rolling resistance, integrity and high speed.
TYRE INDUSTRIALISATION 2 - 6 MONTHS
To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tyre manufacturing.
MARKING
ORIGINAL EQUIPMENT MARKING
Original Equipment marked tyres, initially developed in synergy with Porsche in the 1980s, are now requested by all top car manufacturers to ensure the perfect tyre for every customer