CUSTOM-MADE TYRE MARKING

Pirelli works in collaboration with the best car manufacturers to create the PERFECT FIT between car and tyre. This collaboration is achieved through dedicated technologies, processes and materials. By mixing these elements, Pirelli is able to develop marked tyres, custom-made for any kind of vehicle.

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Car/Tech and Knowledge/Custom Made Tyre Marking
BENEFITS

WHY CUSTOM-MADE TYRES

Why custom-made tyres
Why custom-made tyres
Why custom-made tyres
01

DIFFERENT KIND OF CONFIGURATIONS

Car manufacturers are used to developing new models to answer drivers’ needs. In the same way, tyres must be adapted to the specific features of each car in order to respond to drivers’ needs and get the best performance in every condition.
02

WEIGHT DISTRIBUTION

Every car is different. They have different weights and specific configurations. Different engine positions modify the weight distribution and consequently the tyre’s impact on the road and the car dynamics, requiring a dedicated optimisation of the tread.
03

SYSTEM AND ELECTRONICS

Control systems, like ABS, EPC and TPMS, are based on original equipment tyre characteristics. Marked tyres can guarantee compliance with the car manufacturer’s requirements, avoiding any possible risk associated with the malfunction of electronic systems. Moreover, only a tyre with high dimensional accuracy can guarantee the perfect function of all components in the latest vehicle generation (all-wheel drive, hybrid systems, driving aids).

READING TYRES

HOW TO READ A MARKED TYRE

How to read a marked tyre
How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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How to read a marked tyre

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HOMOLOGATION

DEVELOPMENT PROCESS

DEVELOPMENT PROCESS
01

CO-DESIGN 2 - 3 MONTHS

A synergic cooperation with top car manufacturers to suit the dynamic personality of each car model. To provide the best in terms of comfort and handling, or simply in terms of overall balance and performance.

02

PROTOTYPE DEVELOPMENT 2 - 3 YEARS

The creation of a base tyre with a perfect interaction between advanced design activities and unique craftsmanship capabilities. Development through several tests: handling in both dry and wet conditions, aquaplaning behaviour, winter performance, rolling resistance, integrity and high speed.

03

TYRE INDUSTRIALISATION 2 - 6 MONTHS

To ensure the high test standard of the product's quality, dedicated technologies, processes and materials are at the forefront of high performance tyre manufacturing.

MARKING

ORIGINAL EQUIPMENT MARKING

Original Equipment marked tyres, initially developed in synergy with Porsche in the 1980s, are now requested by all top car manufacturers to ensure the perfect tyre for every customer

A
Alfa Romeo
AR
ARR
Alpina
ALP
Aston Martin
A6A
A7A
AM4
AM8
AM9
AMP
AMS
AMV
A8A
Audi
AO
AO1
AOE
RO1
RO2
B
Bentley
B
B1
BC
BL
BMW
*
I*
D
Dallara
ME2
F
Ferrari
F
F01
F02
F03
F04
Ford Performance
FP
H
Hyundai
HN
GOE
HONDA
H0
J
Jaguar
J
JRS
JEEP
JP
L
Lamborghini
L
L1
Land Rover
LR
LR1
LR2
LR3
LR4
LR5
Lotus
LS
Lucid
LM1
M
Maserati
MGT
MGT1
McLaren
MC
MC1
MC2
MC-C
Mercedes
MO
MO1
MOE
MOE-S
MO-P
MO-S
MO-V
Mini
*
N
Nio
I
P
Pagani
HP
Porsche
N0
N1
N2
N3
N4
N5
NA0
NA1
ND0
NE0
NF0
R
Rivian
RIV
T
Tesla
T0
T1
V
VOLKSWAGEN
+
VOLVO
Vol