Custom-made tyre marking
Pirelli works in collaboration with the best car manufacturers to create the PERFECT FIT between car and tyre. This collaboration is achieved through dedicated technologies, processes and materials. By mixing these elements, Pirelli is able to develop marked tyres, custom-made for any kind of vehicle.
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WHY CUSTOM-MADE TYRES
HOW TO READ A MARKED TYRE
CO-DESIGN 2 - 3 MONTHS
PROTOTYPE DEVELOPMENT 2 - 3 YEARS
TYRE INDUSTRIALISATION 2 - 6 MONTHS
ORIGINAL EQUIPMENT MARKING
Original Equipment marked tyres, initially developed in synergy with Porsche in the 1980s, are now requested by all top car manufacturers to ensure the perfect tyre for every customer