The creation of any new size for the Collezione starts in the Pirelli historical archive where not only the original tyre specifications and mould drawings can be found, but also the documentation relating to the supply to the vechicle industry and the famous Pirelli pubblicity campaigns to support sales.THE TECHNOLOGY BEHIND
The Collezione is not only a range of cosmetically authentic tyres, but they also guarantee a driving experience. The tyres are made in a modern factory with modern materials but carefully developed to maintain the handling charateristics of the tyre when originally produced.
All the tyres in the Collezione range are extensively indoor tested to the most stringent modern tyre standards, after which they are thoroughly evaluated on the road and track. Where the product is specifically developed with partner manufacturer then an approved homologation marking may be added to certify the tyres performance. DISCOVER COLLEZIONE
Launched in 1927 incorporating all the Pirelli innovations of the period, Stella Bianca was to define the standards of driving not only for the the flourishing motor industry, but above all in the Motorsport arena.
In the 30's it became part of an iconic Pirelli publicity campagn involving artists such as Renzo Bassi, Mario Bertoglio e Nino Nanni.
Patented in 1951 as a construction process incorporating a radial carcass and circumferential belt to minimise the cyclic deformation of the tyre, Pirelli “Cinturato” launched the product "CF67"destined to sign an era of future tyre design.
In the 50's Pirelli's iconic Cinturato pubblicity campagn featured work from Riccardo Manzi, Alessandro Mendini, Bob Noorda & Pino Tovaglia.
At the end of the 60's following intensive development resulting in the introducion of steel reinforcing belts for HR and VR tyres, the Cinturato CN36 was launched, created initially for the Fiat Dino. This tyre also marked Pirelli's entry into world Rally activity, resulting in numerous victories and an almost immediate technological transfer to mainstream tyre development.
In 1974 Lancia introduce the Stratos, a vehicle so revolutionary that Pirelli developed the highly innovative P7 to guarantee the required performance. With this Pirelli starts the era of the ultra high perfomance road tyre and the publicity campaign that followed throughout the 70's concentrated on promoting the entire range of ultra low profile tyres, called "Serie Larga".
P Zero was developed for the Lancia Delta S4 in 1986 WRC, followed in 1987 with fitment to the iconic F40 Le Mans, the fastest Ferrari ever produced. Born from the experience in F1, PZero had an asymmertic tread pattern, incorporating three zones, slick, intermediate and rain. As with it's predecessors P Zero again brings advanced racing technology to the road tyre range.