Pioneering sustainability in our tyres

Drive transformation towards a more sustainable future.
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Much more
beyond a tyre
Advancing with Bio-based and Recycled materials
We push innovation to increase Bio-based and Recycled materials whilst decreasing the use of fossil-based ones.
The benefits of a conscious product choice
We reduce the rolling resistance of our tyres (positively impacting on CO2 emissions) without any compromise on safe driving conditions.
Reducing climate impact
In our production process we set ambitious targets to minimise environmental impact and CO2. Targets Approved by Science Based Target Initiative (SBTi).
Local for Local distribution approach
On-going monitored activity on international logistic operations to reduce CO2 emissions. Optimised supply process, with local-for-local distribution model.
End-of-life management
We invest in recycling technologies with the aim to give new value to end-of-life tyres and generate valuable secondary input material.
Advancing with Bio-based and Recycled materials
Bio-Based
Materials that have biological origins, to replace fossil and mineral-based materials.
Recycled
Materials derived from the conversion of waste, to avoid the use of virgin material.

Working toward 100% non-fossil origin

Natural Rubber

Learn about FSC® certification

Natural Rubber is the original and essential element of tyre production, ensuring UNPARALLELED TEAR RESISTANCE.

In our journey towards a sustainable Natural Rubber supply chain, we have proudly developed the World’s first FSC® certified tyre.

Natural Rubber
Rayon

Learn about FSC® certification

Rayon cellulose is an elemental part of the tyre carcass. Collected from forests and hardwood plantations, it provides HIGH TENACITY and STABILITY.

Pirelli is progressively adopting FSC® certified Rayon.

Rayon
Lignin
PATENTED

Lignin is a huge waste of pulp and paper industry. Pirelli developed technologies to exploit its key properties leading to:

INCREASED DURABILITY
Guaranteed higher mileage.

REDUCED ROLLING RESISTANCE
Guaranteed lower CO2 emissions.

Lignin
Bio and Circular Polymers

Learn about ISCC+ certification

When it comes to synthetic rubber, our approach is responsible:
GUARANTEEING EQUAL PERFORMANCE while AVOIDING THE DEPLETION OF VIRGIN MATERIALS. We achieve this by progressively replacing fossil-sourced polymers with ISCC+ Certified Bio and Circular Polymers.

Bio and Circular Polymers
Bio Resins and Veg Oils

Bio Resins and Veg Oils are plasticizers deriving from vegetal biomass, such as plant seeds, trees and forests.

Bio Resins are highly versatile, providing a BETTER BALANCE OF DRY AND WET PERFORMANCE.

Vegetable Oils have very low glass transition temperature allowing BETTER WINTER PERFORMANCE.

Bio Resins and Veg Oils
Recovered Carbon Black

Recovered Carbon Black derives FROM DIRECT PYROLYSIS OF END-OF-LIFE TYRES.

Pirelli was the first tyre maker to introduce Recovered Carbon Black in normal production as a semi reinforced filler able to replicate virgin Carbon Black.

Recovered Carbon Black
Rice Husk Ash Silica

Rice Husk is an industrial waste from rice cultivation, not suitable for human nor animal feeding. Its ASH IS RE-PURPOSED and TRANSFORMED IN TO SILICA to replace mineral sand silica.

Rice Husk Ash Silica
Conscious raw material purchasing

A mark of materials’ excellence

Dive into our logo to identify tyres crafted with over 50% Bio-based and Recycled materials, verified by a trusted third-party.

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The benefits of a conscious
product choice
A sustainable tyre, according to Pirelli’s eco-safety design, has a lower rolling resistance which means a reduction in CO2 emissions without any compromise on safety.
Tyre efficiency
Setting high standards for efficiency and safety
Improved efficiency in the rolling resistance of our tyres without any compromise on safety.
Tyres made to last
Reduction at source through new generation compounds and higher mileage products compared with previous generation of the same product lines.

Bringing sustainability to a whole new level

Reducing climate impact

How we are tackling decarbonisation:

  • Since 2018, we have cut our manufacturing CO2 emissions by 45%, planning to be Carbon Neutral by 2030 (-80% vs 2018)
  • We are using only renewable electricity in our plants in Europe, North and South America, getting 100% Worldwide by 2025
  • More than 90 energy efficiency projects on-going.
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Your tyres from the nearest factory
Our effective and efficient logistic model is able to respond to local markets’ needs and requests, optimising accuracy and delivery timings and reducing logistical impacts on CO2 emissions.
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End-of-life management
Globally, one billion tyres reach the end of their useful lives every year. End of life tyres can be transformed into valuable secondary input material.
For this reason, we cooperate with international and local stakeholders to develop sustainable collection models. We also promote joint development agreements with key suppliers to enhance the quality of material deriving from ELTs for effective tyre-in-tyre recycle.
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