Sustainability Channel

PIRELLI WINS THE "TYRE TECHNOLOGY INTERNATIONAL AWARD 2009"

Hamburg, Germany, 18 February. A matter of pride for Pirelli Tyre at the Tire Technology Expo, the world’s most important exposition-conference devoted to the tyre industry, which organises each year the prestigious ‘Tire Technology Awards for Innovation and Excellence’.

In 2009, the authoritative jury, comprising international exponents of the tyre industry and research, has awarded the title ‘Manufacturer of the Year’ to Pirelli Tyre.

A choice motivated by research as a key factor in the activity of Pirelli in 2008, characterised by the creation of innovative materials, advantages for the environment and the constitution of partnerships with research organisation and institutes, such as those with the Silvio Tronchetti Provera Foundation and the Chinese University of Shandong.

Gianni Mancini, head of area processes, received the award on Pirelli’s behalf. With him on the podium were the representatives of Coda Development, VMI, Sumitomo Rubber Industries and Standards Testing Laboratories, winners of the other four award categories, which are ‘Tire Manufacturing Innovation’, ‘Environmental Achievement’, ‘Tire Technology’ and ‘Tire Industry Supplier’.

FIRST PIRELLI EGYPT "CAREER DAY" HELD

More than 5,000 people, among them final year graduate students and graduates, gathered information on the company and decided to leave their curriculum vitae with the Pirelli personnel.

The most popular company areas were: sales, purchasing, finance and logistics. Many were young engineers, over 900 of whom left their CVs.

Guests on the stand were shown videos and films of Pirelli, which covered the principal stages in the company’s history, it’s commitment to sport and publicity. A ‘must’ was the projection of the Pirelli film ‘Mission Zero’.

The majority of the participants came from the prestigious Alexandria University, but students and graduates from the universities of Monifia, Tanta and Elmansora also attended.

It was Pirelli Egypt’s first career day and preparations are being made to repeat the event, given last week’s enormous success.

PIRELLI A "MODEL COMPANY"

Pirelli is one of the six Italian manufacturing companies that Carlo Mario Guerci* chose to present in the book ‘Why China should not create fear‘ as an example of an Italian multinational able to take up the challenges of emergent economies and transform them into advantages.

A powerful penchant for international development, continuous investment in technology, the search for people of high potential and a healthy financial position with reduced costs. These are the principal competitive elements that Pirelli has in common with Agusta, Westland, Ansaldo STS, Iveco, MAPEI and Tod’s, as well as the strength of a brand that grows with the ongoing of success of the business.

An invitation to all Italian industry to overcome the fear of Chinese competition and develop their own competitive strategy in new markets. An analysis of the complex scenario of the emerging economies, supported by an overview of successful cases – Pirelli among them – to hold high the flag of the Italian manufacturing industry.

*Carlo Mario Guerci (1938-2008) was Ordinary Professor of Political Economy at the Università degli Studi in Milan, president of Evidenze, a company of industrial analysis and strategies, and CESIT, (the Centre for Transport Systems Studies). For many years, he carried out an intense activity of consultancy for top management, operating for some of the major Italian and international companies.