Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Green performance, the challenge of 'SCORPION VERDE'

scorpion verdePirelli launches ‘Scorpion Verde’, the first ecological high performance tyre for SUVs and Crossovers, which is part of the company’s ‘Green Performance’ strategy.
Last 15 March in Barcellona Pirelli presented presented to the press and to 400 dealers from all over Europe and Japan the first tyre for high environmental impact vehicles, which embodies respect for the environment, savings, better breaking capability, grip and driving pleasure without giving up performance.
Scorpion Verde ensures an overall reduction in fuel consumption of up to 3.9% on urban roads and 3.4% on mixed routes (urban and extra-urban) and reduces acoustic emissions by a decibel, which is equal to 30% overall (that is like cancelling an entire lane of a three-lane motorway) and uses 10% less raw materials.
In addition to the powerful ecological vocation, Scorpion Verde guarantees high performance: improvement in braking, better wet grip and handling.
Scorpion Verde will be available on the replacement market from April 2010. Among the latest generation SUVs and Crossovers, Volkswagen’s Touareg has already chosen Scorpion Verde.
Scorpion Verde is mobile: Pirelli has devoted an entire section of the mobile Tyre site to Scorpion Verde, where users will find a range of multi-media content

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Cinturato leader of Green Performance

The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.

So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users.


During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.

There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).

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Green performance arrives at Daytona

The first competition for the new P Zero Racing slicks without La-green-performance10_detail aromatic oils started at 3.30 pm on Saturday 30 January, when Pirelli’s 2010 racing tyres dominated Daytona with their green performance.

The new slicks, which were tested at the Daytona circuit a month before the race, produced consistency, durability and speed to the full satisfaction of all the teams which, for the third successive year, were fitted exclusively with Pirelli.

The new P Zero Racing rain tyres also took on the 48th Daytona 24 Hours with renewed bite on a track made exceptionally challenging and demanding by freezing rain, winds and storms that alternated with dry spells and less cold temperatures.

“We are incredibly proud of our organisation and the products we design, develop and manufacture”, said Tom Gravalos, vice-president of marketing, motorsports and original equipment sales at Pirelli Tire North America. “Our capability to support and supply our racing tyres at the highest level was made very clear today. Many tyre brands that purport to be in the motor sport business cannot manufacture their own racing tyres because of the expertise required. However, Pirelli motor sport has proved over the last 102 years of victories that a racing heritage is earned not bought”.

The winner of the Daytona Prototype Rolex 24 was car number 9, the Action Express Porsche Riley driven by Jaoa Barbosa, Terry Borcheller, Ryan Dalziel and Mike Rockenfeller. They covered 755 laps at an average speed of 111.930 mph (180.10 km/h) and put in a fastest lap of 1 minute 41.722 seconds.

Altogether, competitors in the 2010 Daytona race covered 22,500 laps for a total of 80,100 miles (128,880.9 kilometres) exclusively on Pirelli tyres.

The next Grand-Am event will be the Grand Prix of Miami at the city’s Homestead Speedway circuit on 5 and 6 March, a round in the Rolex Sports Car Series.

Categories: Pirelli Tyre Tyre