Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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“Top Ford supplier”: success for Tyres in Venezuela

Top-supplier-Ford_detailMore important recognition from the United States for Pirelli, which took part in the Ford World Excellence Awards ceremony at Dearborn, Michigan, on 23 April, when the company received the prestigious trophy for its optimum delivery performance during the course of 2009.

The protagonist of this trophy is the tyre factory at Guacara, Venezuela, from which the Pirelli tyres destined for Ford depart.

 Now in its 12th year, the 2010 ceremony rewarded 40 suppliers from 17 different countries, 13 in the ‘gold’ category and 27 – among them Pirelli – in the silver.

Suppliers play a critical role in the ONE Ford transformation. Thank you to all of our award winners for the support and commitment to helping Ford serve our customers worldwide with the very best cars and trucks”, said Alan Mulally, president and CEO of the Ford Motor Company.

Photo, from left:
Derrick Kuzak, Ford Group Vice President, Global Product Development
Tony Brown, Ford Group Vice President, Global Purchasing
David Colletti, Pirelli Tire North America Director Original Equipment
Alan Mulally, Ford President and CEO

Categories: Tyre

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Cinturato leader of Green Performance

The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.

So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users.


During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.

There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).