Sustainability Channel

PIRELLI SUPPORTS THE VALUES OF THE CAR

Pirelli at ‘Viva l’Auto’, the event with the car as its protagonist as the friend of the environment, safe and that makes savings. Under the banner of sustainable mobility, three days were devoted to the car of the future and took place in Florence from 16-18 October, among technological innovations, road safety and the evolution of the market. An event animated by display areas, safe driving tests and a programme of conventions that saw the leaders of the sector involved alongside its institutions and the media.

Pirelli, official co-sponsor of the event, participated with a stand that showed the company’s entire Cinturato ecological range and that of the newborn Winter Snowcontrol Series II. In addition, Pirelli launched an initiative for the general public called ‘A Record Change’, a fastest tyre change challenge to make training interactive and fun.

On Saturday 17 October, Francesco Gori, managing director of Pirelli Tyre, also took part in the convention on new development scenarios of the car market and its contribution to the recovery from the crisis, together with other experts of the sector.

The event concluded with the announcement of the new Peugeot Crossover as the Auto Europa 2010 (2010 European Car of the Year), recognition that the UIGA (Union of Italian Motoring Journalists) assigned to the vehicle based on the parameters of originality, performance, safety and eco-compatibility.

To learn more: www.vivalauto.it

IN THE FRONT LINE FOR EQUAL OPPORTUNITY

Yesterday, institutions and companies met at the headquarters of Assolombarda, Milan, in support of equal opportunity. Diana Bracco, President of the Sodalitas Foundation, presented the ‘Document for equal opportunity and equality at work’, a declaration of intent for the diffusion of a business and political culture of human resources free of discrimination and prejudice and capable of enhancing talent in all its diversity.

Promoted by the Sodalitas Foundation, AIAF (Associazione Italiana Imprese Familiari), AIDDA (Associazione Imprenditrici Donne Dirigenti d’Azienda), Impronta Etica, UCID (Unione Cristiana Imprenditori Dirigenti), the Ufficio Nazionale Consigliera di Parità with the support of the Ministry of Work, Health and Social Policies and the Ministry for Equal Opportunity, the Document provides a picture of reference evaluation to guide companies adherent to its application, containing non-detailed regulations but few programmatic commitments based on the principals and key elements of effective programmes of change, tested with success by committed companies that have been associated with the subject for some time.

Sixteen Italian companies voluntarily signed the document on the conclusion of a convention that took place, among the speakers at which were Maurizio Sacconi, Minister of Work, Health and Social Policies and Simonetta Matone, Head of the Cabinet at the Ministry for Equal Opportunity. Among the companies were Abb, Bpm, Bracco, IBM, Nestlé, l’Oréal Italia and Unipol. After having illustrated the commitment of the Group in drafting the Document and the diffusion of a culture of equal opportunity, Antonio Calabrò, director of Institutional and Cultural Affairs and a member of the Presidential Committee of Assolombarda for culture and social responsibility in business, signed the Document for Pirelli, a commitment for the diffusion of policies and resources free of discrimination and prejudice, also contributing in that way to the competitiveness and success of  the company.

To learn more go to pirelli.com

EIGHTY YEARS IN BRAZIL: THE STORY IS ON THE WEB

The celebrations to mark Pirelli’s 80 years in Brazil continue. The story of the PLunga in Brazil, from the 30s until today, is online at the address www.pirelli.com.br/80anos and is told through its factories, products, plantations, market successes and commitments in the country’s culture, sport and society.

The ship that begins this journey on the web flies the Italian flag. A tyre-narrator welcomes visitors and accompanies them through the years and in the areas built up by Pirelli, while sound effects and music recall the most significant stages, together with a video and multi-media material that mark the road, going deeper into the principal stages. In short, a young and entertaining account of a story that has become 80 years old, but which conserves the flavour and freshness of “being Brazilian in Brazil”.