Sustainability Channel

PIRELLI, THE NUMBER 1 BRAND IN BRAZIL

Among all brands from all sectors, Pirelli is definitively the most recognised brand by Brazilian consumers, according to the “Top of Mind” survey, a reliable market research survey conducted by the editorial team Folha de Sao Paulo since 1991, which determines the most heavily influential brands in consumers.

The survey based on 6,000 interviews carried out in August throughout 160 cities in Brazil and aimed at a public with age of over 16 years, confirms Pirelli as the most recognised brand from the tyre sector by men and women with a percentage of 42%, a historical record for this product sector, introduced in the survey in 2002.

Compared to last year, Pirelli obtained a further advantage against its main competitor, reaching a spontaneous recall of almost 5 times more.

FIRST PIRELLI EGYPT "CAREER DAY" HELD

More than 5,000 people, among them final year graduate students and graduates, gathered information on the company and decided to leave their curriculum vitae with the Pirelli personnel.

The most popular company areas were: sales, purchasing, finance and logistics. Many were young engineers, over 900 of whom left their CVs.

Guests on the stand were shown videos and films of Pirelli, which covered the principal stages in the company’s history, it’s commitment to sport and publicity. A ‘must’ was the projection of the Pirelli film ‘Mission Zero’.

The majority of the participants came from the prestigious Alexandria University, but students and graduates from the universities of Monifia, Tanta and Elmansora also attended.

It was Pirelli Egypt’s first career day and preparations are being made to repeat the event, given last week’s enormous success.

PIRELLI THE PREFERRED BRAND OF THE READERS OF "SPORTAUTO"

Pirelli is the leader for ‘sportiness‘ and ‘excitement‘ according to the readers of SportAuto, the leading German magazine in the sports motoring sector.

That is what emerged from the recent survey that the authoritative publication carries out among its readers each year to gather the opinions of users and enthusiasts and reward the brand that most satisfies them.

Compared against the products of the most important tyre manufacturers, Pirelli shone in driving safety and dynamism, distinguishing itself for its safe handling in corners, stability at high speed, safety in the wet and excellent braking performance.
The Pirelli brand scored high marks in many of the sections, among them the tyres’ sporty look and performance in evaluation tests.

“The ‘Best Brand’ award is an important incentive for the future and we will work to defend this title“, said Michael Borchert, Marketing and Sales executive of Pirelli in Germany.