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Brazil: Pirelli wins the “Top of Mind” award organised by the Datafolha Institute of São Paulo

Top of Mind, the market research study conducted by the Brazilian Datafolha Institute, has come to its 24th edition; between 27th and 30th July 2014, a group of 204 interviewers was deployed in more than 170 Brazilian towns to find 5,694 male and female consumers (with an average age of 39.5 years) to ask them the big question: What is the first brand that comes to your mind?

For the 6th consecutive year, Pirelli was the most mentioned brand by 59% of Brazilian men (Top Masculino category) and, for the 12th consecutive year it has gained the leadership as the most mentioned brand in the tyre category (46% of respondents). According to Paolo Dal Pino, Chairman of Pirelli South America, this brand awareness is linked to “its presence in Formula 1, the sponsorship of the restoration of the Christ the Redeemer of Corcovado, its strong presence in OE and Brazilian motorsports, as well as the strength of its sales network”.

The award ceremony was held on 27th October in São Paulo, with more than 1,500 attendees, including the management of the companies and agencies that represent the most mentioned brands by Brazilians.

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Pirelli Voronezh: New life for forest

Voronezh Tyre Plant partner of a campaign
for the safeguard of forests

In order to enlarge Russia’s green treasures, Pirelli acquired 5,000 young oaks to be planted in one of the forestry near Voronezh. About 20 employees of Voronezh factory including VTP General Director and Heads of production, R&D and HSE functions took part in the campaign. Some employees joined with their children.

5,000 little oaks were planted on an area of 2.3 hectares previously affected by fires and drought. Due to the closed root system planted oaks have good adaptability and suitable for planting at any time of the year.

“Although such social initiatives are usual for Pirelli it was the first time when Voronezh Tyre Plant took part in such campaign, – said Yuri Gribanov, VTP General Director. – The company supports plenty of charitable and social projects around the world. Developing production in Voronezh we plan to support social responsibility values not only among our employees but we also intent to involve local community into various social projects.”

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Pirelli is listed on the STOXX® Global ESG Leaders Indices 2014-15, for the third consecutive year after the 2014 assessment.

The indices were created in 2011 by STOXX Limited which, on the basis of sustainability performance, selects 313 companies from among the 1,800 stocks included in an initial basket of international equities, the STOXX Global 1800 Index.

These indices base their selection criteria on the indicators suggested by EFFAS (European Federation of Financial Analysts Societies) and DVFA (Society of Investment Professionals in Germany), and the scores of the examined companies are based on the ESG ratings given by the agency Sustainalytics.

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