Sustainability Channel

Swiss motorists prefer Pirelli – P lunga is the year’s best tyre brand for the fourth consecutive year according to ‘Auto Illustrierte’ readers

For the fourth consecutive year, Pirelli has won the ‘Best Tuning Cars & Best Brands 2009’,  the contest most liked by the readers of ‘Auto Illustrierte’ (AI), the prestigious independent Swiss motoring magazine. In a survey involving over 2,000 readers, Pirelli was declared the best tyre brand of 2009.

The ‘Best Brand’ contest has by now become an important institution of AI magazine, especially for tuning enthusiasts. Dieter Jermann, Director Swiss Market, Pirelli Tyre (Europe) SA, personally received the ‘Best Brand Award 2009’ during the l’Auto Zürich Car Show, the most important and most visited car fair in German Switzerland, which took place in the city from 5-8 November.

Pirelli Tyre receives the Innovation Award in the "Day of Research"

Rome, 6 November – On the occasion of the VII Giornata della Ricerca (VII Day of Research), an awards ceremony took place for the 2009 Premio Imprese x Innovazione  (2009 Award for Business Innovations) won last June by Pirelli Tyre, together with Datalogic and Whirlpool Europe, in the ‘large corporations’ category “for the major contribution of innovation to business results, achieved through the integration of concepts and instruments of innovation into the daily activities of personnel at all levels of the organisation”.

The awards scheme, launched by Confindustria (the Confederation of Italian Industry) in collaboration with APQI – Associazione Premio Qualità Italia (the Quality Award Association of Italy) and a number of experts of the sector, has as its objective to make known and diffuse organisational and strategic models oriented toward growth through innovation.

The Premio was received on behalf of Pirelli Tyre by Maurizio Boiocchi, head of the company’s Product Development. The ceremony was attended by the President of the Italian Republic Giorgio Napolitano, the president of Confindustria Emma Marcegaglia, the vice-president for Research&Innovation Diana Bracco and Mariastella Gelmini, Minister of Education, as a testimony to the authorititativeness of this initiative, now in its third year.

To know more and to listen to the interview to M. Boiocchi (available in Italian only):

http://www.confindustriaixi.it

INTER CAMPUS ROMANIA: THE SEASON BEGINS!

Yesterday (10 November) at Slatina the Sports Lyceum of Inter Campus Romania was inaugurated, the programme that uses the game of football as an instrument of social integration, developed by FC Internazionale in collaboration with Pirelli and the New Community Association. 

Those attending the ceremony included Enrico Malerba, CEO of Pirelli Tyre Romania, Darius Diaclov, Mayor of Slatina, Aldo Montinaro, technical director of Inter Campus and Don Gino Rigoldi, president of the New Community.

“For Pirelli, after substantial investments in the Slatina production centre, to participate in the improvement of the local community’s social situation is a moral duty. The people who work for Pirelli live in Slatina, so it is right that we contribute to the development of their city. Through this project, we wanted to help all the children, both those who are well-off and those less so”, declared Enrico Malerba, CEO of Pirelli Tyres Romania.

“Pirelli is an example of commitment in the social and sporting life of Slatina”, said Darius Dialcov, Mayor of the city. “They train and educate the young generation, help them to develop themselves. I am pleased to see that 50 children from Slatina have been rewarded in this way”.

It was Christian Chivu who opened the 2009-2010 season of Inter Campus Romania, the Inter champion and Rumanian national player who is the star testimonial of this initiative, which aims at the social integration of boys from eight to 14 years-old through the activity and values of the sport.