Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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Pirelli obtains Maximum rating on J.D. Power

Pirelli has been recognized for the seventh time by J.D. Power and Associates Institute (USA) in relation to the performance of the Original Equipment (OE)’s products.

The Pirelli’s highest position in the ranking has been achieved by offering “the best OE’S tyre in the consumers’ opinion of segment SUV and truck” (approx. 27,000 people were interviewed).

The presence of Pirelli in models like Ford F-150, Ford Expedition, Lincoln Navigator and Mercedes-Benz GL-Class indicates that major automakers segment trust on these tyres, which are partly produced in factories in Campinas (Sao Paulo) and Feira de Santana (BAHIA).

The result reinforces that Pirelli remains above average, with consumers’ purchase intent even greater.

Congratulations to all employees who are part of the Pirelli Group and, in particular, to the teams of Campinas and Feira de Santana, by direct participation in this recognition!


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Pirelli Suppliers Award 2013

Our top suppliers received their awards at Bicocca today (10 April). Nine international companies that represent the best in the fields in which they operate, and are partners of fundamental importance to us. Quality, innovation, global presence, rapidity, sustainability, level of service: those are our criteria for evaluation. As our chairman Marco Tronchetti Provera pointed out when he spoke at the ceremony, “We owe part of our success to our partners throughout the world”.

At the moment, about 12,000 companies work with us: they include those who provide our raw materials, printing, energy, IT solutions and many more goods and services. Selected on the basis of stringent criteria of compatibility with our way of doing business, characterised by product innovation and quality, is an ample and complex range of nine award winners who today represent absolute excellence. Our sincere wish is to find the same partners at next year’s awards ceremony, a sign of long-lasting collaboration destined to continue over time.


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Water use in Pirelli

March 22, World Water Day. Pirelli carried out a research about water use in its factories in Brazil. Comparing 2006 with 2012 figures, there was a saving of 11.6% in water consumption index in m³ / Ton Finished Product.

In 2012, in Campinas we achieved 16% and the FIESP Conservation and Water Reuse award – in the category medium/large company, which competed with big companies. This was the first time that Pirelli participated in this type of awards. We were recognized for our work.

One of the main Pirelli Brazil’s actions continues to be focused on reuse of treated effluent around 100%.