Pirelli has been recognized for the seventh time by J.D. Power and Associates Institute (USA) in relation to the performance of the Original Equipment (OE)’s products.
The Pirelli’s highest position in the ranking has been achieved by offering “the best OE’S tyre in the consumers’ opinion of segment SUV and truck” (approx. 27,000 people were interviewed).
The presence of Pirelli in models like Ford F-150, Ford Expedition, Lincoln Navigator and Mercedes-Benz GL-Class indicates that major automakers segment trust on these tyres, which are partly produced in factories in Campinas (Sao Paulo) and Feira de Santana (BAHIA).
The result reinforces that Pirelli remains above average, with consumers’ purchase intent even greater.
Congratulations to all employees who are part of the Pirelli Group and, in particular, to the teams of Campinas and Feira de Santana, by direct participation in this recognition!