Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.


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At school at Pirelli Bicocca

On 23 April, the Pirelli Foundation once again opened its doors to pupils of the third elementary school Giovanni Battista Pirelli, reserving a very special lesson for them.

After a brief introduction on the history of rubber and its properties, the children were able to learn the key stages of tyre production. From theory to practice: armed with plasticine (strictly black!) and wooden sticks, the pupils let their imagination run wild, designing and creating their own tyre tread patterns…geometric patterns, shapes taken from the world of nature and also a little heart or two. And that’s how the new ‘Fantasia’, ‘DNA’, ‘Rubbery Sky’ and ‘Go’ plus many other tread designs were born.

The morning continued with a visit to the R&D laboratories. Guided by colleagues from the labs, the children discovered all the secrets of the process by which tyre tread patterns are created: from laser tracing to the delicate task of scribbling to then move on to the semi-anechoic room where, in complete silence, they tested the performance of Pirelli tyres.

This course is an integral part of a training programme proposed by the Pirelli Foundation with a view to making the world of the factory and work known to the youngsters, and bring even the smallest of them closer to the values of our company.


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Pirelli awarded by Honda

In April, Pirelli received a Merit Certificate from Honda.

The award, which was received by Fernando Ruoppolo, Original Equipament director for Latin America, and Eduardo Celso Fonseca, responsible for Campinas plant, recognized Pirelli for the excellence in car tire products supplied to Honda, in Sumaré.

“This certificate is the recognition of another customer, and shows that the work of Sales, Logistics and Industrial teams is on track, generating highly positive results,” sayscommented Eduardo Celso Fonseca.

Congratulations to everyone for another achievement


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Pirelli LatAm awarded byPeugeot-Citroën

In April, Pirelli, represented by Fernando Ruoppolo, Original Equipment LatAm Director, and Roberto Rivera, Original Equipment Sales Manager, received an award from PSA Group (Peugeot-Citroën) for its manufacturing excellence.

This is the first time that Pirelli receives an award from PSA, which is another reason to be proud and celebrate this victory of Pirelli Latam team.

“It’s always a great honor to receive a recognition’s award. This is the result from a high performance team’s work of several areas (Quality, Logistics, Engineering etc.), engaged with the needs of our customers” said Roberto Rivera