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Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business. The blog is moderated by Pirelli Corporate Sustainability.

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At school at Pirelli Bicocca

On 23 April, the Pirelli Foundation once again opened its doors to pupils of the third elementary school Giovanni Battista Pirelli, reserving a very special lesson for them.

After a brief introduction on the history of rubber and its properties, the children were able to learn the key stages of tyre production. From theory to practice: armed with plasticine (strictly black!) and wooden sticks, the pupils let their imagination run wild, designing and creating their own tyre tread patterns…geometric patterns, shapes taken from the world of nature and also a little heart or two. And that’s how the new ‘Fantasia’, ‘DNA’, ‘Rubbery Sky’ and ‘Go’ plus many other tread designs were born.

The morning continued with a visit to the R&D laboratories. Guided by colleagues from the labs, the children discovered all the secrets of the process by which tyre tread patterns are created: from laser tracing to the delicate task of scribbling to then move on to the semi-anechoic room where, in complete silence, they tested the performance of Pirelli tyres.

This course is an integral part of a training programme proposed by the Pirelli Foundation with a view to making the world of the factory and work known to the youngsters, and bring even the smallest of them closer to the values of our company.