Sustainability Channel

Pirelli “Green Sourcing” Policy

This is the Pirelli policy that regulates the Group’s purchasing, with a view to creating less impact on the environment

​Here is our commitment by which to further reduce our environmental footprint. It is called our Green Sourcing Policy and it carries the signature of chairman Marco Tronchetti Provera. It is an official document that describes our purchasing policy concerning all the goods and services we acquire: the addressees of this document are not only the company’s buyers, but all of us for use at times when we find ourselves in a position of activating the supply chain for an item or service acquired from outside a company.

We wish to acquire materials, goods and services the environmental footprint of which has less impact than the market average, considering all the phases of the cycle of life, and with particular attention to end-of-life management. For this reason, we are also encouraging our suppliers to integrate our policy into their purchasing model and along their supply chain.

Eleonora Pessina, Pirelli’s sustainability officer, says, “The policy dictates the fundamental principles of green sourcing, for the realisation of which the wording of specific guidelines is explicitly requested. The latter will take advantage of metrics, where possible, through the definition of internationally recognised measurement standards and, where not possible, through the definition of internal indicators. All of this is to monitor the level of effective implementation of the Green Sourcing Policy. In particular, Pirelli is moving towards the individualisation of supply areas for which it is possible to create common environmental requisites. With regard to this project, inter-functional working groups will be created, guided by the acquisition, quality and sustainability departments, with the possibility of direct involvement of eventual suppliers’ reputable representatives”.

Pirelli’s objective is to create its Green Sourcing Policy’s guidelines by the end of 2013.

The policy is available in 22 languages at the following link:

www.pirelli.com/corporate/en/sustainability/sust_develop/policies/green_sourcing/default.html

Renewable energy talks at Pirelli

A convention promoted by the Agenzia per l’Italia Digitale and the Silvio Tronchetti Provera Foundation

A 23% improvement in energy efficiency over the next 10 years would determine an increase of over 1.3 billion euros in internal demand, with a contribution of an average rate of about 0.5% in gross national product.

That is what has emerged from the second “Osservatorio per le Energie Rinnovabile ed Efficienza Energetica” (renewable energy and energy efficiency observer) promoted by the Silvio Tronchetti Provera Foundation and the Agenzia per l’Italia Digitale (agency for a digital Italy) in collaboration with the Bocconi University, the Milan Polytechnic and the Milan Bicocca University of Studies. The data is to be presented in Milan on February 12th at our HQ during the “Renewable Energy and Energy Efficiency Convention, Scenarios and Opportunities”.

The event is opened by Marco Tronchetti Provera, president of the Silvio Tronchetti Provera Foundation, followed by Corrado Clini, the Italian government’s Minister of the Environment, Territorial and Sea Protection.

The convention continues with a presentation of the study by its creators, Vittorio Chiesa, ordinary professor of the Milan Polytechnic, Giancarlo Giudici, associate professor of the Milan Polytechnic and Massimo Beccarello, associate professor of the Milan Bicocca University of Studies.

Central to their presentation are the relevant technologies for renewable energies technology (photovoltaics, hydro-electrics) and energy efficiency, which present themselves as a real driving force in the growth of the country. The moderator is Lucio Pinto, director of the STP Foundation.

On conclusion of the convention, a round table discussion on “Energy and Innovation: the Role of the State” with the participation of Luigi Nicolais, president of CNR.

The book “Energie Rinnovabili ed Efficienza Energetica, Scenari e Opportunità” will be available in Italian and English on the sites:

www.aginnovazione.gov.it

www.fondazionetronchetti.it

Pirelli Web scales the world classifications

We received a number of awards for our digital communications: here’s the first ‘balance sheet’

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Internet site, mobile, social media, applications: we can already summarise the recognition and optimum results obtained this year in the area of digital communications.

In the United States, the Pirelli & C. web site took first place in the prestigious Web Marketing Association (WMA) WebAwards, which the organisation defined an “Excellent Site” according to the standards of the New Media Awards title, part of  a Columbia University research project.

And Pirelli was a finalist as one of the first three IR sites in the “Best web site in the IR classification”. The presentation ceremony took place at the Nasdaq headquarters in New York.

In Europe, the Pirelli & C. web site came third in the 2012 Digital Communications Awards, the top European recognition in PR and Communications by the University of Applied Sciences in Berlin. In that case, too, Pirelli competed against the best European entries before a jury of 30 experts in the field.

So we are the recipients of awards and ever more digital in strategic communications towards our international stakeholders.

Meanwhile, we await the result of the evaluation of our Corporate iPad App from SMAU Mobile Apps 4 Business Awards, an event organised by the Milan Polytechnic for new tablet and business applications.