We received a number of awards for our digital communications: here’s the first ‘balance sheet’
Internet site, mobile, social media, applications: we can already summarise the recognition and optimum results obtained this year in the area of digital communications.
In the United States, the Pirelli & C. web site took first place in the prestigious Web Marketing Association (WMA) WebAwards, which the organisation defined an “Excellent Site” according to the standards of the New Media Awards title, part of a Columbia University research project.
And Pirelli was a finalist as one of the first three IR sites in the “Best web site in the IR classification”. The presentation ceremony took place at the Nasdaq headquarters in New York.
In Europe, the Pirelli & C. web site came third in the 2012 Digital Communications Awards, the top European recognition in PR and Communications by the University of Applied Sciences in Berlin. In that case, too, Pirelli competed against the best European entries before a jury of 30 experts in the field.
So we are the recipients of awards and ever more digital in strategic communications towards our international stakeholders.
Meanwhile, we await the result of the evaluation of our Corporate iPad App from SMAU Mobile Apps 4 Business Awards, an event organised by the Milan Polytechnic for new tablet and business applications.