The question is: “What is the first brand that comes to mind when talking about tyres?”
In Brazil, the 42% of the consumers involved in the Datafolha Institute survey answered ‘Pirelli’.
That’s how we won for the 10th consecutive year, the Folha Top of Mind Award in the category Tyres.
The prize was awarded on the evening of October 24th at HSBC Brazil in Sao Paulo. The winners were presented by Brazilian actors Dan Stulbach and Nivea Stelmann.
Additionally, we also achieved the Top of Mind award in the male category: we are the most remembered brand from all sectors by the male public.