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‘O Homem, a Besta e a Virtude’ on stage

A tour of the Olhar Imaginàrio theatrical company sponsored by Pirelli began at Gravatai, Brazil, on 26 -27 May, when its members performed Pirandello’s ‘The Man, the Beast and the Virtue’  (O Homem, a Besta e a Virtude in Portuguese) before an audience of 1,200 people. The play is being staged by the company in a number of the country’s schools during the tour.

As a result of the collaboration of Pirelli, the play will be performed in the cities of Feira de Santana, Campinas and Santo André in which the company has factories, and where it is not often that young people are able to attend cultural initiatives of this kind.

Due to the commitment of Pirelli, students and teachers will be able to see the performances free of cost, together with the local communities who, by paying a symbolic price, can also enjoy the show.

In the play, one of the most representative of the Pirandello theatrical productions, the man is Professor Paolino, the beast is the violent and irascible Captain Perella and virtue is the remissive Mrs. Perella, the neglected wife of the captain and the professor’s lover. The Pirandello work, written in 1919 and performed for the first time in Milan that same year, is a satire about that society which, in appearance, accepts the common names but in secret violates them.


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“All in just nine months”

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CNBC recounts Pirelli’s incredible voyage  back to Formula One, with the words of Francesco Gori, Pirelli Tyre CEO, and Maurizio Boiocchi, head of Research and Development.

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Pirelli wins its Grand Prix

“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.

In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.

“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.

In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.

There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars. 

“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.

In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.

“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.

In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.

There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars.

Categories: Sustainability



1 - 3 of 4 June, 2011