Pirelli wins its Grand Prix
“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.
In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.
“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.
In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.
There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars.
“Pirelli gains traction with brave return to F1 glamour”. That’s the heading of the Financial Times article summarising the courage of Pirelli in having accepted the challenge of Formula 1.
In the story, chairman Marco Tronchetti Provera explains what were the specific requests of Bernie Ecclestone, the Formula 1 boss, in developing the tyres that would guarantee more spectacular racing, due to their more rapid wear.
“All the tyres were designed to make the challenge between the teams more competitive and the results less predictable compared to previous years”, Marco Tronchetti Provera is quoted as saying.
In his article, journalist Paul Betts recognises and praises the risk taken by Pirelli, pointing out how “supplying more competitive tyres has not damaged the company’s image, but has created a curious paradox (…) Clients in the high market segment continue to buy Pirelli tyres, which have always been synonymous with reliability, durability and respect for the environment”.
There was positive reaction to the FT story from the analysts who, in the light of the results of the first three months, underline Pirelli’s new central position among tyre makers, due to the world shop window that Formula 1 offers in terms of visibility and image, reinforcing the market leadership of premium and super-premium cars.
Categories: Sustainability