Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Pielli exclusive F1 tyre supplyer from 2011


The FIA (Fédération Internationale de l’Automobile), the Teams, and Formula One’s organising body, have chosen Pirelli as their exclusive supplier, based on the specific proposals from the Italian company to guarantee technical and operational stability to the competitors.
Pirelli will provide teams with six different types of tyre for the season: four slicks, with different compounds for various types of dry surfaces, one rain tyre for heavy rain, and one intermediate tyre for damp conditions or light rain.
Pirelli is also proud to announce that it will supply for the three-year period (2011-2013) the GP2 World Series in addition to a tyre supply agreement starting from the current year for the inaugural GP3 series. Pirelli will consequently become the single supplier to all the most prestigious racing championships in the world from 2011.
The last Grand Prix victory claimed by Pirelli was the 1991 Canadian Grand Prix, with Nelson Piquet driving for Benetton.

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Pirelli exports to Australia its technology for reducing CO2 emissions

Milan, 22 June 2010 – Pirelli Ambiente, the company in the Pirelli Group operating in the field of renewable energy, signed a licensing agreement with Bosco International, which promotes systems and industrial processes for a sustainable environment, which will allow the Australian company to use the Pirelli patent for production of high quality solid recovered fuel (HQ-SRF) derived from municipal solid waste (MSW).

The Pirelli technology will initially be used in the Latrobe Valley in Victoria, Australia, as part of the program ‘Towards Zero Waste Policy’ introduced by the local government for containment of waste, with the aim of converting the 600,000 tons of MSW produced annually by the city of Melbourne into fuel. In particular, the exchange of technology will stimulate an investment by Bosco International to develop an HQ-SRF plant in Australia, once authorizations are obtained from local authorities.

The Pirelli HQ-SRF is obtained by adding other components with a high calorific power ( plastic from D.C. and rubber) to dry solid urban waste. It can be used to partially replace fossil fuels in already existing, non-dedicated, plants, such as cement works and thermal power plants and it yields significant environmental benefits for the population, both in terms of lower emissions in particular of CO2, NOX and SO2 from fossil fuels, and in economic terms (lower waste disposal costs).

The integrated system promoted by Pirelli Ambiente has been successfully used since late 2002 in the Cuneo Provincial Authority Area, with the Idea Granda project, a public-private partnership owned 49% by Pirelli, and 51% by local utility ACSR, with cement works Buzzi-Unicem of Robilante, which uses HQ-SRF in its main burner substituting more than 40% of coal-petkoke needed. From its beginning, this system has meant energy recovered from waste in the area rose more than 32%, a level greater than the Italian average (7%) and greater than the European average (27%). In addition, according to a study by the University of Milan in Bicocca using the Life Cycle Assessment Method, use of Pirelli HQ-SRF is, respectively, 90 and 72 times more advantageous for the environment than landfills and incinerators.

Pirelli Ambiente
Pirelli Ambiente is the Pirelli Group company focused on renewable energy. In the field of renewable energy sources and, in particular, of energy recovery from MSW (Municipal Solid Waste), Pirelli Ambiente has developed and patented a High-Quality Solid Recovered Fuel (HQ-SRF). In the photovoltaic energy sector, Pirelli Ambiente created Solar Utility SpA, which invests in roof based solar energy systems for production in Italy.

Bosco International
Bosco International Pty Ltd, established in 2006, facilitates services, systems and processes for industry sectors seeking to create a sustainable environment, including saving energy or protecting resources. Bosco works with Australian and international companies, to offer sustainable environmental solutions. It seeks to achieve approvals and introduce new processes and systems for positive environmental results in: Waste management, Recycling, Power Generation, Manufacturing, Soil Remediation, Water treatment, Agribusiness, Natural Resources, Infrastructure, and Mining.

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The Safe&Go summer safety campaign begins

Safe_Go_detailIn collaboration with ‘Autostrade per l’Italia’ and Telepass, Pirelli presented in Rome yesterday (16 June) the summer campaign for road safety called “Safe&Go”, under the patronage of the Minister of Infrastructure and Transport, Altero Matteoli.

At the launch of the initiative were the Minister, the chairman of the Pirelli Group, Marco Tronchetti Provera, together with Giovanni Castellucci and Fabio Cerchiai, managing director and president respectively of Autostrade per l’Italia’.

The prevention campaign is aimed at all motorists and has as its objective making the Italians’ holidays safer. It will begin during the weekend 19-20 June and will conclude on that of 28-29 August. During all of these weekends, motorists can meet with Pirelli technicians in one of the 10 mobile workshops set up in motorway service areas that the Società Autostrade makes available and receive a tyre check free of cost.

The check will conclude with the issue of a certificate of control, which will give the state of ‘health’ of the tyres and include the provision of informative material on tyres’ correct maintenance. In addition, each motorist will receive a tread depth gauge, an instrument with which to check the depth of a tyre’s remaining tread, which the law says may not be less than 1.6 mm.

The initiative is accompanied by an incentive campaign totally financed by Pirelli, which comprises a contribution of up to €170 for those who decide to replace their tyres which are worn or do not comply with the law with new Pirelli products by 14 August 2010.

The safety incentive, which continues until 31 May 2011, includes a €100 reduction on a subsequent purchase of a set of new tyres and a bonus of up to €70 in motorway toll charges for those who possess a Telepass Premium.

The Safe&Go campaign will involve about 1,400 tyre dealers in Pirelli workshops, who will play a central part in informing motorists of the fundamental role of tyres and the importance of correct maintenance and prevention.

Categories: Group Sustainability