Sustainability Channel

Sustainability Channel is the communication channel towards our stakeholders interested in Sustainable approach to the business.

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Cinturato leader of Green Performance

The Cinturato P7 and P6 passed the tests carried out by ADAC with flying colours. ADAC is the most important and prestigious automobile club in both Germany and Europe, with over 19 million members.

So Pirelli confirms its leadership in terms of performance, safety and eco-compatibility, demonstrating yet again to have made the philosophy and driving values of “Green Performance” its own.

The test results, which have also been distributed through the automobile clubs of Austria and Switzerland (the OAMTC and TCS), show how the Cinturato P7 and P6 are extremely reliable tyres and, therefore, considered strongly recommendable to users.


During the tests, the Pirelli Cinturato P7 turned out to be the best tyre that marries a high level of performance in both the wet and dry with low rolling resistance, greater mileage and reduced sound emission. This is the result of Pirelli’s approach to green performance, which has permitted the company to conquer a position of leadership by combining safety, performance and eco-compatibility.

There were similar results for the Cinturato P6, which not only beat all tyres in its tests, but it is also the only cover to be able to take its place in the Green Performance area. (see graph).

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From Nigeria an award for Pirelli

Pirelli is also the top tyre brand of the year in Nigeria.Pirelli-Diamond-Award_detail

The news arrived from the city of Lagos, where on 21 January an awards ceremony took place for the presentation of the Nigeria Auto Media Awards, the competition organised by the specialised press for the car and transport sector.

For the tyre category, the title ‘2009 Tyre Brand of the Year’ was won by Pirelli, present in Nigeria through its distributor The Infinity Group which, with its sales organisation, after sales network and competence, contributed to the achievement of the award.

The special ‘Diamond Jewel Award’ was received by Lorenzo Arrigone, Pirelli Area Manager – West Africa.

Reads the article on the Nigeria Auto Media Awards:

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Spain: new logistics hub inaugurated

Hub SpainBarcelona, February 2010: Pirelli Neumáticos España, S.A. can from today count on a new Logistics Hub at the Manresa factory (Spain) suited to the conduct of this new activity.

The hub, which began to be functional on 4 January, covers a total of 27,000 square metres and includes a new warehouse of 2,800 square metres and 19 loading and unloading bays. The site, run by 80 people, offers its services to all Pirelli’s clients in Spain and Portugal for all the divisions: car, truck and motorcycle and is capable of moving 250 tons of product per day.

To develop the new skills and manage the new responsibility, in December 2009 employees of the logistics, commercial, marketing and risk prevention departments held specific training courses for the hub’s personnel, over 80 people all of whom come from the old factory at Manresa.

In this way, after about 20 days all such personnel had taken part in lecture sessions on subjects such as: logistical distribution, managing competition tyres, risk prevention and safety, marketing and the range of products in order to improve their knowledge and abilities necessary to carry out their new tasks.

Through this new hub, Pirelli wishes to facilitate and optimise the logistical procedures of the company, improving in that way the service offered to clients in terms of rapidity and flexibility of operations and to always guarantee the availability of products of all ranges.

Said Adolfo Borgoñó, logistics manager, PINSA, “The new Manresa hub is a fundamental element in the logistics strategy of Pirelli at a world and European level, and will complete the existing network that exists in Egypt, China and Brazil. The new logistical hub is converting itself into a true logistical-distributive competence centre, where it will be possible to consolidate its know-how through the tests and development of logistical solutions which will be best suited to the tyre market”.