Sustainability Channel

"PIRELLI WORLD" MAGAZINE: WORKING ON THE FUTURE

The new Pirelli World gives voice to the changes taking place in the various businesses of the Group, and interviews Marco Tronchetti Provera, chairman of Pirelli, and Maurizio Boiocchi, Pirelli Tyre’s director of Product development, who tell of the strategies, the projects and the people working on Pirelli’s future.

• Green performance is the Group’s password by which to affront the recession and sustain global competitiveness. In Pirelli World, the commitment of Pirelli Eco Technology in Holland and China through interviews with Davide Fedeli and Francesco Ceriani.
• Working Pirelli: 137 years of work in the factories of the world told by a book, an exhibition and a conference. The Pirelli Foundation is born for the promotion of Pirelli’s business culture.
• The search for excellence never stops. At B.U. Moto they change the approach to sales with a new training programme for the whole commercial structure.
• How do you achieve 40% of market share? The Petinsa-Pirelli case: focus on model distribution in Uruguay.
• And then from Brazil the backstage pictures of the 2010 Cal, the Pirelli PZERO collection for the next season and much, much more…

Pirelli World nr 56 Aug09

 Pirelli World, an English language quarterly magazine targeted at the Group’s management around the world, is published in Milan and distributed to all Group  affiliates worldwide.

PIRELLI CELEBRATES ITS 80 YEARS OF HISTORY IN BRAZIL

Eighty years of industrial and commercial presence in Brazil, celebrated with an exhibition-event entitled “80 years of history. A way to leadership”that covers the history of the Group in all sectors in which Pirelli is active. Industry first of all, but also sport, communication, social and cultural activities, which have left their mark in the collective memory of the country and often have crossed the national borders.

During a press conference at the Santo André factory in the State of San Paolo attended by the Brazilian Minister of Development, Industry and Commerce with Overseas, Miguel Jorge, representatives of the local institutions, the Consol General of Italy in Brazil, Marco Marsilli, the director of ICE of San Paolo, Giovanni Sacchi,the Chairman of the Pirelli Group, Marco Tronchetti Provera, Managing Director of Pirelli Tyre Francesco Gori and the CEO of Pirelli Pneus Latin America, Guillermo Kelly, new development plans were illustrated for the three-year period 2009-2011, which include a further investment in Brazil of 200 million dollars and an increase in production capacity.

The strategy of reinforcement in the area will consolidate the leadership of the Pirelli Group in South American markets. The new investments will permit an increase in production of 20% in car and motorcycle tyres. Brazil, where Pirelli has been present since 1929, is a country determined by the strategy of growth of the Group. The country is the leading car and truck market on the South American continent and is one of the largest at a world level. 

PIRELLI SHARED ITS APPROACH TO SUSTAINABILITY WITH THE TURKISH BUSINESS WORLD

On April 20 and 21 the Pirelli Group Sustainibility Manager, Eleonora Giada Pessina, shared Pirelli Group’s approach to “Sustainability” with the middle and high level managers of the Turkish business world.

Corporate Sustainability Certificate Porgramme has been organized by REC Turkey, in cooperation with Boğaziçi University, aiming to promote “Sustainable Development” in the Turkish private sector. The program took place between 6th of April and 3th of June and included 6 modules. Targeted at mid and high level mangers of Turkish business world, the Programme aimed to give them the necessary information and skills in oder to cope with the challenges of today’s competitive environment.

During these two day long conferences E. G. Pessina underlined the comepetitivity value of a sustainable management approach which fully integrates sustainability in company’s vision and business development strategies. The “Group green strategy” has been explained with a major focus on Cinturato P7, the Green Performance Tyre.

She aldo indicated that sustainability plays a foundamental role in today economic world, by also adding“If today a company wants to be innovative, to anticipate its consumers’ expectations and to catch the most challenging opportunites in the market, all of this with the most valuable relations with its internal and external stakeholders, than sustainibility shall become one of its priorities.”

On that day Pessina’s lecturers were also followed by two video conference dedicated to the “Sustainable Finance” concept, with two very prestigious Experts: Edoardo Gai, Head of SAM Group Sustainability Services, from Zurich  - SAM is the Dow Jones Sustainibility Index Analyst – and then Willam Oulton, Director of Financial Times Sustainability Indexes Director, from London.